PowderPure embraces whole-food color and flavor

PowderPure is a new brand of pure powders that provide sustainable nutrition, real color and genuine flavor with little to no additives. PowderPure first debuted at Engredea and Expo West 2013.

“We’re at the forefront of a very exciting movement toward the consumption of whole foods and whole-food products,” said Frank Davis, CEO of Food For Health International.  “Our technology is quick, efficient and sustainable, and allows us to deliver the original phytonutrients of whole foods for months on end without needing synthetic nutrients or preservatives.”

Added Dr. Kerry Ringer, CSO of Columbia PhytoTechnology, “Our powders are not replacements for those of current suppliers but are a step above and beyond what is currently available – not only in quality, but also in sustainability.”

One of PowderPure's star products is a Brazilian-sourced, organic acerola powder with a naturally occurring vitamin C content of at least 25% in every batch. “That’s unheard of for an acerola juice powder,” said Dr. Ringer. “The next closest standard by a competing product is 18% – and that’s with added ascorbic acid. PowderPure never boosts vitamin C content with ascorbic acid.”

Sister company Activz has also unveiled line of dietary supplements using PowderPure ingredients.

In just eight years, FFH has launched several innovative brands including Activz, a line of whole-food nutritional supplements. For more information on Food for Health or its brands, visit www.foodforhealthinternational.com or call 866-206-9876. The company did not respond to several interview requests from NewHope360.

In ingredients are manufactured with the help of Columbia Phyto Technology. After several years of scientific analysis and fine-tuning technology, CPT engineered an environmentally sustainable, commercial food-drying process that creates affordable, high-quality powders that retain the full flavor and nutrition of the original fruits and vegetables. For more information, visit www.columbiaphytotechnology.com.