Meat alternatives: Sizing up the searing analogue marketMeat alternatives: Sizing up the searing analogue market

Plant-based meat alternatives are on the rise among conscious shoppers. These consumers are shifting dollars to plant-based alternatives for health, environmental and ethical benefits. Numerator, a market intelligence firm that brings together omnichannel marketing, merchandising and sales data, recently gathered data surrounding meat alternatives’ impact among shoppers and how it’s changed the way people think about and consume meat products.

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