LifeWise Ingredients hires sales & operations directorLifeWise Ingredients hires sales & operations director

LifeWise Ingredients, manufacturer of flavor technologies for the food and nutraceutical industries, has named Dean Antczak as director of sales and operations. In this newly created position, Antczak will be responsible for growing and maintaining customer relationships, marketing, public relations, new product development, research of new applications for current products and long-term strategic planning.

Antczak has more than 30 years of sales and management experience and formerly served as director of national sales for Wixon in St. Francis, Wis. He attended the University of Wisconsin–Milwaukee and is involved in the Institute of Food Technologists, Research Chefs Association and the American Meat Institute.

“I’m honored to be part of LifeWise Ingredients and look forward to this first step in an aggressive growth strategy for the company,” says Antczak. “While already successful, LifeWise will become a leader in natural flavor modification systems, providing healthy, low-fat, and high-quality food ingredients to customers large and small.”

Antczak resides in Wauwatosa, Wis., with his family.