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Instacart reveals top brands, products of the year
December 22, 2016
2 Min Read
The gluten-free, paleo and non-dairy food trends are still going strong and will roll with momentum into the new year—at least according to Instacart, which partners with retailers like Whole Foods Market, Costco, Publix and Andronico’s to deliver groceries to customers.
In a blog post, Instacart revealed the brands and products that saw the highest jump in searches in 2016, and the product attributes that those brands and products indicate that consumers are looking for.
The online delivery service noted a 222 percent uptick in searches for “non-dairy” products like yogurt, milk, coffee creamer and frozen treats with a coconut, soy or almond base. One standout brand was 
Gluten-free is still going strong, according to Instacart. Chickpea pasta maker Banza and grain-free specialist Cappello’s were both up more than 300 percent.
Products that cater to the paleo crowd also gained search momentum in 2017. Egg white and nut protein bar brand 
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