How a company brings a new ingredient to marketHow a company brings a new ingredient to market

How much and what type of science do you need to confidently bring a new ingredient to supplement makers and marketers?

Todd Runestad, Content Director, NaturalProductsInsider.com, Sr. Supplements Editor

April 12, 2017

Michael Jeffers, president of ingredient supplier Helios Corp., reveals the secret of commercializing new botanical ingredients.

About the Author

Todd Runestad

Todd Runestad

Content Director, NaturalProductsInsider.com, Sr. Supplements Editor, Natural Products Insider

I've been writing on nutrition science news since 1997. I'm The content director for NaturalProductsInsidercom and digital magazines. Other incarnations: supplements editor for newhope.com, Delicious Living and Natural Foods Merchandiser. Former editor-in-chief of Functional Ingredients magazine and still cover raw material innovations and ingredient science.

Connect with me here https://www.linkedin.com/in/toddrunestad/

My daily vitamin regime includes a morning smoothie with a range of powders including protein, collagen and spirulina; a quality multi, B complex, C with bioflavonoids, >2,000IU vitamin D, E, magnesium, high-selenium yeast, PQQ, choline, alpha-lipoic acid with carnitine, coQ10, fish oil concentrate, probiotics and some adaptogenic herbs.

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