Food and Beverage

Farm juices food waste for newly launched beverageFarm juices food waste for newly launched beverage

Good Farms looked to its ditches to turn food waste into an opportunity for its farmer partners. Here's why it hopes the launch will succeed.

Christine Kapperman, Senior Content Director

March 28, 2017

Good Farms went from produce grower to packaged product purveyor at Natural Products Expo West 2017 when the brand launched its Cold Pressed Organic Strawberry Juice Beverage.

The product uses some of the 20 percent of strawberries that Good Farms grows but doesn't sell as fresh because of their size or appearance. Historically those strawberries went to food donation agencies (some still will) or to the ditch to rot.

Diversifying will allow the company to grow its Fair Trade USA and Equitable Food Initiative efforts for both farmers and land.

Here, Chief Tinkerer Tom Lyons chats about solving a food waste issue and serving farmers along the way.

About the Author

Christine Kapperman

Christine Kapperman

Senior Content Director, New Hope Network

As the senior content director at New Hope Network, Christine Kapperman combines her 20-year journalism background with her passion for business to cover the natural products industry for newhope.com and Natural Foods Merchandiser magazine. She also led content at worldteanews.com. She loves tracking (and tasting) trends as she shares what’s next to show up in cups, plates and in pantries across the United States.

See more from Christine Kapperman

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