13 effective packaging designs from Summer Fancy Foods 2014

It's not just bright colors and cool typeface. Designing food packaging is a lot more involved—and the stakes are pretty high. Not only must packaging preserve and contain a food, but also it must convey company values, ethics and practices. Plus, it's a main reason why consumers buy products in the first place—remember that snap decisions are made when perusing aisles. 

This is why we scoured the floor at the Summer Fancy Food Show in New York City, arguably the best place to seek top-notch packaging. Here, find food packaging that effectively communicates the ethos of each product. (And they're just plain nice to look at!)