10 founders with missions bigger than profits

Consumers deeply connect with products with mission-driven business practices. They are interested in supporting products that provide both fair wages to workers and benefit the environment. For example, many brands are pursuing regenerative agriculture as a means to rejuvenate soil health and alleviate climate change.

Check out these brands from founders who are making a difference through their missions. Click on each brand name to find its virtual booth on the Natural Products Expo Virtual platform.

Ting’s Jackfruit Chips: Tiffany Wang is the founder of this Certified Women-Owned Business on a mission to help with food security by providing nutrient-dense, plant-based chips made of juicy, non-GMO jackfruit. We love its strong social mission; it donates a portion of its profits towards providing student lunches in Cambodia.

MOMO’s CBD: This CBD brand uses ethically sourced ingredients that are sustainably harvested in its Bean to BLISS Bars. MOMO’S CBD plant based bars contain 40 mg of premium broad spectrum hemp CBD and organic cacao alongside fruity flavors.

Nature’s Heart: This mission-driven company was founded by three brothers in Ecuador. This Certified B Corporation specializes in providing plant-based, nutritious blends within sustainable packaging that is compostable and refillable.

Gruvi: Niki Sawni founded this family-owned brand that strives to create an inclusive community focused on providing non-alcoholic beers and wines. Its simple mission is to help others be healthy and social at the same time, one beverage at a time.

Five Flavors Herbs: Five Flavors Herbs provides herbal products with sustainable, local and ethically wild-harvested botanicals. This purpose-driven company was founded by Benjamin Zappin and Dr. Ingrid Bauer, M.D.

Numi Organic Tea: Ahmed Rahim and Reem Hassani founded Numi Tea and named the company after the steeped, dried dessert lime they drank in their early childhood in Baghdad, Iraq. Numi’s purpose-driven vision is to share the transformative, healing power of tea with the world. Numi’s products are certified organic and most are either Fair Trade or Fair Labor Certified.

Lunette: Heli Kurjanen created Lunette, a brand dedicated to providing innovative intimate-care solutions. Lunette menstrual cups contain 100% medical grade silicone that is free of BPA and latex.

Veg Out Organics: Brad Wynne founded this family-owned natural skincare company that features cruelty-free, earth-friendly formulas that are free from toxins, chemicals, dyes or synthetic fragrances. Instead of water, this USDA Organic brand uses aloe vera juice as the base ingredient for most of its products.

Ciranda: Founders Hans and Joan Friese created this employee-owned supplier of certified organic, non-GMO and fair trade ingredients— such as cocoa nibs, agave syrup and toasted coconut—to emerging brands and small-to-medium manufacturers. This brand partnered with Pakistan's Matco Foods to import organic brown rice syrup and support rice growers who had relied on middlemen.

Cloud Paper: Ryan Fritsch and Austin Watkins are the founders of Cloud Paper. Deeply passionate about its mission to end deforestation caused by traditional paper products, this tree-free toilet paper and paper towels brand is an FSC Certified product made of 100% bamboo.