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Your lemons are part of your brand’s story, so share themYour lemons are part of your brand’s story, so share them
When Mikaila Ulmer was just 4 years old, she was stung by two bees in one week. If that hadn’t happened, this 13-year-old wouldn’t be the CEO of a lemonade company whose mission is to save the bees.
New Hope Network staff
March 24, 2018
1 Min Read
"The more passionate you are about what you do, the more fun you'll have doing it."
—Mikaila Ulmer, Me & the Bees Lemonade
Part 1: Bee pollination is critical for our food system
Highlights:
One in three bites of our food comes from food that bees pollinated.
Connect with your community, even if it means wearing a bee costume.
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Part 2: Your brand is more than your name
Highlights:
Mikaila's Bee Sweet lemonade expanded flavors and distribution.
Tell your unique story to sell your product.
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Part 3: Turn lemons into lemonade
Highlights:
Learn from others' challenges and how they prevailed.
Natural Products Expo West attendees share lemons they faced in life and business.
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Part 4: Be a beeliever
Highlights:
Have fun in what you do.
You can save bees and make money at the same time.
Stay grounded. For Mikaila, attending school serves this purpose.
This session—Storytelling & Brand Equity: When Life Gives You Lemons—was recorded at Natural Products Expo West 2018. Click "download" below to access the presentation slides.
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