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Reach out: How to use experiential marketing to build your brand

Being able to experience a product is one of the most powerful tools in marketing. Emma Andrews and Lynsey Walker of Pineapple Collective tell us why.

Denver Lewis, Community and Conference Content Manager

April 17, 2017

1 Min Read
Reach out: How to use experiential marketing to build your brand

You need to think about you story from the eyes of your consumer: what value do you provide them? What are their obstacles? Tell your story with that filter in mind.

Connecting with your consumers is paramount when it comes to standing out as a brand.

Take notes from Pineapple Collective on experiential marketing, customer loyalty and the magic of motivation. 

Avoid this #1 mistake. 

Learning is an experience, everything else is just information.

Every ingredient has a story. Learn how to utilize tactile experiences and influencer interaction to create a killer brand experience. 

To hear more, check out their session from Natural Products Business School 2017. (Find it at 1:29:55)

About the Author

Denver Lewis

Community and Conference Content Manager, New Hope Network

As Community and Conference Content Manager, Denver is passionate about educating and supporting the growth of early stage natural products brands, strengthening understanding of the investment landscape and providing a platform for storytelling, with a focus on mission-driven business.

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