One Big Question: What happens when supply just can’t keep up with demand? – video

How do supplement companies deal with the "problem" of scaling the supply chain in the face of extraordinary demand growth? Can companies identify exactly where each ingredient is coming from? And how do brands balance the issue of providing clean, traceable and sustainable ingredients that are in short supply with consumers demanding products always be in stock?

In this episode of Inside The Bottle's Ask The Experts series, Loren Israelsen, president of United Natural Products Alliance, talks with Orgenetics Senior Vice President of Business Development Saumil Maheshvari about how supplement companies are keeping up with rapidly growing demand through sustainable and transparent supply chains while committing to their values to do good by people and the planet, even during shortages.