How to get noticed by retailers at trade shows

As you prepare your booth and staff for Natural Products Expo East, these experts have some advice: Set goals for the show, work on creating a booth with an open and friendly environment, and relax.

In this panel from Natural Products Business School at Expo East 2015, Bob Burke of Natural Products Consulting; Jeremiah McElwee, VP of purchasing and merchandising for Thrive Market; and Mathis Martines, who leads natural foods strategy and innovation at Kroger, share how to make the most of your experience as a trade show exhibitor.