How to disrupt the plant-based foods marketplace
Plant-based food industry leaders discuss global trends, and the challenges and successes in the plant-based marketplace as new ingredients emerge and consumers demand a variety of healthy, tasteful, high-quality options.
October 21, 2017
![How to disrupt the plant-based foods marketplace How to disrupt the plant-based foods marketplace](https://eu-images.contentstack.com/v3/assets/blt09e5e63517a16184/blt9d7e073092ad6cba/64d719441e010b1f2e764740/plant-based-marketplace-disruption_5.jpg?width=1280&auto=webp&quality=95&format=jpg&disable=upscale)
“This is the most exciting time I’ve ever seen in the food industry, just because there is so much opportunity. Every category is ripe for disruption.”
–Barbara Bruckner Sphizner
Part 1: Consumer trends
Latest survey reveals plant-based diets are becoming more mainstream.
Food launches with vegetarian claims are up 60 percent.
Overview of top protein ingredients and growth categories.
Part 2: Process of product innovation
Strategies for successful product development.
Emerging ingredients and commercialization.
Part 3: How we grow
Successful growth through "taste, innovation and expertise."
Health-conscious consumption trends result in demand for better quality, premium products.
Part 4: What’s new on the Expo East show floor
Exciting new and innovative plant-based products.
Plant-based products matter not only for health or environmental reasons, but also for taste, education and discovery.
Part 5: Q&A
What are your views on the clean meat industry?
What affects price and will plant-based products become more affordable?
In addition to policy, what do you see as a role of Big Food and the challenges around supply and cost in agriculture?
How do you persuade non-vegetarians about the value of plant-based products without being patronizing?
This session—Product Innovation: A Current Snapshot & Predictions for the Future of Plant-Based Foods—was recorded at Natural Products Expo East 2017. Click "download" to access the presentation slides.
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