How smart brands keep pace with active consumers
Having a clear mission and knowing your consumer is essential to building an authentic brand. Jeff Hilton, partner and co-founder of BrandHive, and Kyle Garner, CEO of Organic India USA, break down action-oriented principles to achieve "smart brand" status in this session at Natural Products Expo West 2017.
March 26, 2017
![How smart brands keep pace with active consumers How smart brands keep pace with active consumers](https://eu-images.contentstack.com/v3/assets/blt09e5e63517a16184/blt0d429f1a47c42dee/64d71a0fc78fa751969ad479/EW17-Consumers-First.jpg?width=1280&auto=webp&quality=95&format=jpg&disable=upscale)
"Understanding what your core belief is, why you are there and then being able to apply that to every aspect of your business; if you can do that and communicate it, then you are well on your way to building an authentic brand."
–Kyle Garner, Organic India USA
Part 1: The "perfect storm" for market growth
Highlights:
Defining "consumer 2.0," their needs and pain points.
How smart brands capitalize on positive consumer relationships.
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Part 2: Building an authentic brand
Highlights:
The movement toward complete transparency.
Why millennials are healthy lifestyles' most targeted shopper.
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Part 3: Translating principles into action
Highlights:
Five points of contact that will get consumers to choose your brand.
How to tell your brand story.
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Part 4: Regenerate, transform and create culture
Highlights:
Consumers are no longer buying what we sell, they are buying who we are.
The benefits of aligning your brand with companies with similar messages and values.
A call to action to go "beyond the soil," and transform land, farmers and communities.
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Part 5: Questions and answers
Highlights:
Using certification seals to tell the brand's story.
What degree of transparency do consumers want?
How to market to different demographics.
This session—Consumers First, How Shifting Values are Driving a New Supplement Market—was recorded at Natural Product Expo West 2017. Click download below to access the presentation slides.
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