How do I create flavors that’ll wow?

Once you’ve got your organic protein bar brand built, how do you know which flavor to launch next? Should you do a chocolate chip variety like every other manufacturer? Or should you take a chance on a flavor that’s totally unique and might please palates or might be met with “huh?” David Sorley, a long-time natural products industry consultant, offers top tips for navigating flavor options and coming up with your best bet.