Fostering trust between entrepreneurs and investors
In this Natural Products Expo East 2018 discussion moderated by Jane Miller, hear how Spiral Sun Ventures’ Mark Thomann took a risk on burgeoning TeaSquares founder Jordan Buckner, building an early stage partnership centered on authenticity and support.
December 27, 2018
![EE18-fostering-trust-investors-handshake-getty_0.png EE18-fostering-trust-investors-handshake-getty_0.png](https://eu-images.contentstack.com/v3/assets/blt09e5e63517a16184/bltd3042e774f6d2bcc/64d6c315ca338fd91c14806e/EE18-fostering-trust-investors-handshake-getty_0.png?width=1280&auto=webp&quality=95&format=jpg&disable=upscale)
“One thing I was interested in is finding what I call ‘smart money,’ so investors that not only provide cash, but also can provide strategic expertise, as opposed to ‘dumb money,’ someone looking to put in an investment for a pure return.”
— Jordan Buckner, TeaSquares
Part 1: Creating the right relationship
Highlights:
TeaSquares puts a heavy emphasis on its social mission to hire young adults from underserved neighborhoods.
Funding goes beyond just looking at the financials: you’re investing in the person.
Discover the characteristics of a good entrepreneur.
Spiral Sun Ventures offered introductions to retailers, distributors and a network of other entrepreneurs to learn from.
An honest chat about awkward moments.
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Part 2: Q&A
Highlights:
One vs. several funds in the mix: which do you prefer?
What was the equity ownership percentage agreed to early on?
Geographical investing restrictions, and ratchets tied to performance.
This session—The Funding Forum: Growing a Healthy Brand - Selling Your Vision and Team to Investors—was recorded at Natural Products Expo East 2018.
About the Author(s)
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