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![Finding success on both sides of the aisle Finding success on both sides of the aisle](https://eu-images.contentstack.com/v3/assets/blt09e5e63517a16184/blt66c004362ad4b384/64d6cf3b6ae9c1b9a6d52385/sheryl-oloughlin-promo.jpg?width=1280&auto=webp&quality=95&format=jpg&disable=upscale)
Food is an art. Food is a craft. And we have to bring wonderful tasting food because that’s what welcomes people in.
It’s one thing to get the core natural food shoppers to buy your product; it’s another to get everyone else to.
Sheryl O’Loughlin—CEO of REBBL, former CEO and cofounder of Plum Organics, and former CEO of Clif Bar—shares insights on how to build a brand that is successful in both the natural and conventional channels.
Watch O'Loughlin's keynote at Natural Products Business School 2017 here. (Find it at 12:00)
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