Michael Movitz, founder of The Movitz Group LLC, has more than 25 years of natural/organic products industry experience across retail, manufacturer, broker and market research organizations, including 16 years with SPINS. The Movitz Group exists to support the simultaneous progression of humanity and enterprise by building purpose driven businesses and business profits together, rather than building one at the exclusion of the other. The Movitz Group serves emerging innovative brands with winning go-to-market strategy development & execution, optimization of sales and distribution strategies, and drawing out the nuance and essence of a brand's position to tell its story better. The Movitz Group also serves equity and CPG partners with market and competitor due diligence to help them make better investments and improve success opportunities.