![Katlin Smith Katlin Smith](https://eu-images.contentstack.com/v3/assets/blt09e5e63517a16184/blt9e609b29cff326ba/64ad178c1e2b28f4270fe9d6/theme1_placeholder_avatar.png?width=400&auto=webp&quality=80&disable=upscale)
Katlin Smith
CEO, Simple Mills
Katlin Smith is the founder and CEO of Simple Mills, a Chicago-based company at the forefront of a clean food movement that is shaping the next generation of natural foods. Named to the Forbes 30 Under 30 Class of 2017, Smith launched Simple Mills in 2013 to provide a cleaner alternative to the natural baking mixes then on the market. Today, despite a crowded market space with long-established competitors, Simple Mills ranks as the #1 fastest-growing natural baking mix and cracker brand, the #2 natural baking mix brand by dollars sold, and the #3 natural cracker brand by dollar volume.
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