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Bringing technology into the store requires a careful balance for natural retail![](https://eu-images.contentstack.com/v3/assets/blt09e5e63517a16184/blt336c086213270a2f/64d6d27b48446a172337cb6c/nbj-high-tech-promo_0.jpg?width=700&auto=webp&quality=80&disable=upscale)
Retailers![](https://eu-images.contentstack.com/v3/assets/blt09e5e63517a16184/blt336c086213270a2f/64d6d27b48446a172337cb6c/nbj-high-tech-promo_0.jpg?width=700&auto=webp&quality=80&disable=upscale)
Bringing technology into the store requires a careful balance for natural retailBringing technology into the store requires a careful balance for natural retail
High-touch customer contact is a principal value proposition in the natural channel.
byDan Fost
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