Rain Nutrition wants to sow the seeds of good nutrition with simple, effective products. And the company is doing so with a fresh approach to both branding strategy and company culture that the Rain management team believes will create product evangelists—not just successful business owners. Touted by Direct Selling News magazine for its youthful vibe and level of cool, the company is bringing a different take to nutrition multi-level marketing (MLM) fi rms. “This ...

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