January 7, 2020
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What is your brand’s mission? Each Original Hemp product was carefully crafted to address your unique needs. Whether that’s waking up energized, falling asleep peacefully or getting through the day with less stress, Original Hemp was developed to give you a clear mindset, improve your well-being and bring out the essential qualities within you – your “best self.” Our philosophy is to pair the highest quality whole plant CBD extracts with clinically studied supplements into unique doctorformulated products which maximize cannabinoid absorption and provide next level benefits for your entire body. Our process is simple. Go above and beyond in everything we do from ingredient sourcing to formulating, manufacturing, testing and educating. We’re driven by the ultimate goal of bringing you the full lineup of Original Hemp CBD products that will take your health journey to the next level. What is one thing you find consumers want most from a supplement brand? We believe customers want consistent benefits they can feel working. Each Original Hemp formula was designed to target specific health issues and provide safe and effective results. Whether you’re concerned about sleep, stress, energy or discomfort, we have products that you can trust to help you achieve optimal wellness. What is your vision for the future of supplements? The Original Hemp motto “The Future of CBD” encompasses our vision for the next frontier in supplements. We believe that the benefits of the hemp plant and cannabinoids have the power to revolutionize health and wellness. We strive to make quality hemp-derived products affordable and accessible so that everyone can experience the unlimited benefits of CBD. www.originalhemp.com
What is your brand’s mission? For VitaCholine, we consider it our mission to support research that adds to the body of science, and to then share findings with consumers, health care professionals, regulatory agencies, product formulators and other key stakeholders to make those benefits readily accessible. How can your products/brand change the world? If better cognitive function can change the world, and there are people who would argue that it might, choline is one of our best bets. Choline is a particularly vital nutrient during pregnancy because it is essential to proper fetal development. Babies need large amounts of choline because phosphatidylcholine, often incorporating docosahexaenoic acid (DHA), is a necessary structural element of the phospholipid membranes of all brain cells. Supplemental choline during pregnancy has been shown in a substantial body of research to provide potential lifelong benefits for children.1 Babies’ levels of choline at birth and in the first weeks of life are significantly higher than in an adult,2, 3 likely reflecting its role in supporting the rapid growth that occurs during this time. What is your vision for the future of supplements? For VitaCholine, we have been focused upon well-designed research that builds upon previous studies, over time assembling a body of science demonstrating significant health benefits. We’re also involved in helping get that information to stakeholders such as nutritionists, product formulators, health policy makers and consumers. Given the strong evidence and support of multiple medical organizations such as the American Medical Association and the American Academy of Pediatrics, we believe that it is just a matter of time before choline becomes one of the top 10 supplements taken by people of all stages of life. Responses attributed to Tom Druke, Marketing Director, Human Nutrition & Health, Balchem www.vitacholine.com
What is one thing you find consumers want most from a supplement brand? Consumers want effective products that are clinically substantiated. Various studies, including seven human clinical trials, support the safety, efficacy and bioavailability of our flagship dietary supplement ingredient, BioCell Collagen®. With only one gram taken daily for skin health, and two grams taken daily for joint health, BioCell Collagen has the clinical data that can support the following claims: Significantly reduces facial fine lines and wrinkles, reduces crow’s feet, improves skin elasticity, reduces skin dryness, promotes joint comfort and mobility, and supports skin and joint collagen (types I, II & III). Does your brand have a sustainable supply chain story? Yes, BioCell Collagen is comprised of a unique matrix of hydrolyzed collagen type II, chondroitin sulfate and hyaluronic acid, extracted from a single natural source – chicken sternal cartilage. The cartilage is harvested from chickens that are humanely raised. The source chickens are non-GMO, no hormones or steroids are used, and the chickens are antibiotic-free. BioCell Collagen is self-affirmed GRAS and free of gluten, soy, shellfish, fish, egg, milk, peanuts and sugar. BioCell Collagen is made exclusively in the USA and Germany. How can your products/brand change the world? As the global population continues to age, consumers are looking for natural solutions that they can easily incorporate to improve the quality of their lives. BioCell Collagen offers a holistic, healthy aging option for consumers. www.biocelltechnology.com
What is your brand’s mission? Bluebird Botanicals’ mission is to make a happy and healthy lifestyle radically accessible to all. Our vision is to become the mission-driven CBD company that leads from its heart, not from its bank account. We strive toward this vision by operating on our core values of compassion, transparency, reliability, altruism and generosity. How can your products/brand change the world? Bluebirds are radical, candid and compassionate. Our mission guides us to create a better world not just through our products, but through our role as a responsible steward of the Earth. Our products are designed to promote health and wellness, but our brand as a whole endeavors to go further than that. We’ve dedicated ourselves to promoting happiness and healthiness not just for our customers, but for the global community at large. We show up with our whole hearts for our customers and partners. We work with our farmers to implement sustainable, regenerative agriculture practices to promote soil health. We support non-profit partners in everything from feeding healthy meals to children in need, to housing and supporting homeless or struggling veterans. What is your vision for the future of supplements? Our vision for the future of supplements is that all customers will be able to know and understand exactly what they are putting into their bodies, no matter what type of product they pick up. We want the supplement industry to be as authentic and transparent as possible. Don’t just ask your customers to take your word for it – go the extra mile to show them why and how they can trust you with their health and wellness. Transparency instead of deceit. Education instead of compulsion. Compassion in everything. www.bluebirdbotanicals.com
What is your brand’s mission? CBDfx’s mission has remained the same since our founding in 2014. We believe that everyone should have access to the purest, highest quality CBD products, so that they can experience the difference that cannabidiol can make in their everyday lives! Each and every one of the products in our CBD repertoire contains a hemp extract that has been sourced using industry-leading methods, and we constantly run third-party lab tests to guarantee the purity of these extracts. We understand that the quality of your CBD can affect everything about the way you experience the final product. Our goal is to give everyone the opportunity to experience CBD that will surpass their expectations and give them a greater understanding of what a CBD-infused lifestyle can be like. How can your products/brand change the world? CBDfx products and our brand in general represent a larger CBD revolution, in which the public is discovering the wonderful effects of cannabidiol and beginning to accept this incredible compound with open arms. Our brand specifically will continue to be an industry leader and beacon of progress, pushing other brands to maintain strict safety and quality requirements for their products. Safe and affordable CBD is something that you will likely see everywhere in the near future, and we hope that’s partly because of the effort that we’ve put in at CBDfx. What is your vision for the future of supplements? The future of supplements should be one in which variety and quality can exist harmoniously. Supplements will continue to grow in both variety and quantity as more people decide that they want to take their wellness into their own hands and become more independent. It will be the job of supplement makers in the future to provide them with the high quality, safe products they desire. Additionally, those offering supplements in their physical or digital markets will need to guarantee that increased production doesn’t lead to products with poorer quality. If people begin turning to supplements more often, they’ll be studying ingredient lists and making themselves more aware of the quality and effects that they should expect. It will be the responsibility of these supplement brands to ensure that manufacturing standards meet those increasingly high expectations. www.cbdfx.com
What is your brand’s mission? CBD Unlimited provides only the highest quality hemp-derived products. Our Colorado & Kentucky Grown, certified hemp has premium genetics and superior quality. The extracts are rich in non-psychoactive phytocannabinoids and terpenoids and are formulated to the highest standard of purity. CBD Unlimited was established at the onset of the 2014 U.S. Farm Bill Act. What is one thing you find consumers want most from a supplement brand? Consumers want consistent, reliably quality. In order for us to achieve this, all of our products have QR codes validating core ingredients and third-party testing. In addition, we regularly inspect our manufacturing sites and partnerships to continuously produce our products to the highest standards. How can your products/brand change the world? Our brand of products offers a new, reliable solution for people to live a higher quality of life. Our main strategy is to “Give More to Live More.” Our products include the daily recommended value of a wide array of ingredients. Our complete formulations deliver a great customer experience which has created a tremendously loyal customer base for CBD Unlimited Inc. We believe that a significant opportunity exists to introduce new customers to our products. Beyond our formulations and new delivery methods, we plan to focus on the Hispanic customer base. As part of “Give More” our team continues to develop new bi-lingual educational content. This new content will provide insights on key wellness concerns for the Hispanic shopper; beauty, anti-aging, mobility, etc. This approach will inform new, incremental customers for years to come throughout the U.S. and beyond. www.cbdunlimited.com
What is your brand’s mission? As we advance in our understanding of the body, we begin to see more ways we can support health and true wellness. The discovery of the Endocannabinoid System (ECS) is arguably one of the most amazing scientific findings in human health to date. This system has unlocked mysteries that have eluded medical professionals for decades. It is for this reason HempFusion has dedicated its mission to the advancement of amazing nutrients such as phytocannabinoids, terpenes, and many other phyto-nutrients found in hemp and other botanicals and nutraceuticals to support a healthier mind, body and spirit. How can your products/brand change the world? Sleep issues and the impact of stress can have really challenging effects on the body, as well as the attitudes we have toward our daily lives. HempFusion believes that, if we can support better relaxation and better-quality sleep, we are providing support to a healthier and happier person. What is your vision for the future of supplements? We are intently focused on creating a greater awareness of the values of hemp and other amazing botanicals. The word “Fusion” in our name means that we are focused on scientifically fusing hemp with other unique and powerful ingredients. This fusion supports the health of the Endocannabinoid System, as well as the body as a whole. www.hempfusion.com
What is your brand’s mission? LifeSeasons is on a mission to change healthcare in America and to improve the lives of millions globally. The current system of throwing chemicals at patients, and the tangled web of pharmaceuticals and insurance companies, just isn’t working. But a new path is emerging. There’s no denying the trend toward functional medicine and personalized treatment plans today. And, thankfully, modern medicine is catching up and acknowledging that natural supplements can be a powerful tool for improving health outcomes. LifeSeasons is at the forefront of that movement. We’re leading the way with our condition-specific products and our partnerships within the medical community. We’re taking the best of nature, validating it with scientific research and clinical trials, and formulating supplements that address the root causes of many of the chronic conditions people struggle with. At the end of the day, our goal at LifeSeasons is to bless the world with better health. What is one thing you find consumers want most from a supplement brand? Trust! Trust in sourcing, in testing, in claims and in results. Consumers want validation that what they are putting in their bodies is going to help them achieve their health goals. They want the same level of assurance they’re getting from pharmaceutical drugs that undergo rounds and rounds of clinical trials—only without the negative side effects and habitforming properties. Consumers need to be able to trust that the supplements they’re using are formulated with clean, high-quality ingredients and that they’re getting meaningful doses. What is your vision for the future of supplements? American consumers are transitioning away from the outdated pharmacy-first model of medicine, and they’re looking for alternatives. Their confidence in natural ingredients and nutraceuticals, and the role supplements can play in preventative healthcare and in assisting with complex chronic disease, is growing. I see the day when a consumer goes to the health food store first to get the information and solutions they need to feel their best. A day when the pharmacy, as we currently know it, becomes secondary to daily health routines. At LifeSeasons, we’re excited to expand our synergistic line of supplements and to build out education and marketing assets now, to support our retail accounts in preparation for that day. Answers attributed to: Darrin Peterson, CEO and founder of LifeSeasons www.lifeseasons.com
What is your brand’s mission? Our mission is to help you feel healthy and happy – body, mind and taste buds. Your body will love each bite full of essential vitamins and minerals, expertly formulated to help you feel your best. Your mind will be at ease knowing we’ve limited sugar and calories and avoided any artificial colors, flavors or added preservatives. And your taste buds will be downright ecstatic with their new daily treat! How can your products/brand change the world? A cornerstone of our work is ensuring we are bringing new, easy and fun ways to incorporate health into people’s everyday lives. When Kate Jones and Marty Rifkin invented the gummy vitamin, they turned the vitamin world on its head. Now, again, they’re reinventing the category with MyBite. Every vitamin combines chocolate, caramel and roasted peanuts with health to give consumers a daily treat that’s not only good for them but tastes great, too! At the MyBite company and Foundation, we value innovation both in our product development and in our giving. We imagine a healthy society in which children are safe and supported and people of all backgrounds have equal access to food and shelter. By contributing our time and resources to local and global charitable organizations, we strengthen our community and our world. What is your vision for the future of supplements? Our purpose at MyBite is to enhance quality of life and contribute to a healthier future. The way to do that is through innovation. The most successful organizations prepare for the future and push the envelope creatively to find the next big idea. We’ve done that with our unique and delicious delivery system. Enrobing a vitamin in chocolate is a creative, and delicious way to encourage users to not only take their vitamins but enjoy them each day! www.mybitevitamins.com
What is your brand’s mission? We started off in 2007 as one of the few companies that provided clean 100% USDA Organic ingredients (specifically certified organic vitamin C) – all via a vertically integrated supply chain. Our mission since our inception has always been about providing our clean and innovative plant-based organic vitamins/minerals/antioxidants through a sustainable and transparent organic supply chain – one that would go on to serve as a model for many other suppliers. Today, we continue to be champions of organic supply chains that make farming and manufacturing more environmentally friendly and less wasteful. We also continue to champion our clean Orgen® brand ingredients that don’t expose harsh synthetic solvents like ethanol or synthetic excipients like maltodextrin to food-based vitamins/minerals that consumers ingest. What is one thing you find consumers want most from a supplement brand? American consumers are starting to become more educated and more informed, and many (especially millennials) are starting to make conscious buying decisions – essentially “voting with dollars.” More consumers are willing to pay more for a brand that is actively supporting cleaner products and sustainable business practices. What is the most exciting aspect of the supplements industry right now? The blurring and mixing of supplements from traditional formats to more unique formats has been quite exciting. We are starting to see our food-based certified organic vitamins/minerals being used in various food and beverage applications around the world – from protein powders/meal replacements to energy drinks to coffees/teas. This is being targeted toward consumers who want the advantages of organic supplementation, but who want to consume them with an organic food or beverage that is part of their routine. Brilliant formulators and R&D teams are able to use our versatile organic vitamins/minerals in many different types of products and applications, some that we could not have imagined ourselves. This new wave of finished product innovation might also usher our industry to continue to become more transparent and conscious about supply chains – a very exciting aspect. www.orgenetics.com
What is your brand’s mission? Sambucol’s mission is to help people enjoy the moments in life by supporting your immune system so that you have fewer missed moments. Whether that is fewer sick days from work or school, enjoying travelling or just everyday things, Sambucol stands by to help. What is one thing you find consumers want most from a supplement brand? Trust. The consumer wants to know that if they choose to spend money on your brand that it is going to do what is says, is going to only contain what is on the label and is from a company that cares about their well-being versus just selling for selling’s sake. It is incumbent on the brands to make sure they are providing a product that is efficacious in what it sets out to do, contains the right ingredients for that purpose and is not just a product thrown together to take advantage of a trend. While everyone is different and their nutritional needs vary, we know that when they take Sambucol they are getting some of the best that nature has to offer, they will enjoy the experience and hopefully be a customer for life. What is your vision for the future of supplements? Our vision is for supplements to continue to become the preferred method for people to support their health in natural ways. Supplements are driving the growth of many categories, and as we continue to innovate and bring clean, effective products to market, combined with the growing desire for such product, that growth will become exponential. So much is being done on condition specific, focused ingredients and personalization that there is no reason to believe we won’t see supplement use become the first line of defense in health care. www.sambucolusa.com
What is your brand’s mission? Probulin® is a company intently focused on the health of the body and, more specifically, the health of the digestive system. We believe that probiotics could possibly be the next essential vitamins category because of the overwhelming evidence of how they support the digestive system and the body. We believe it is our responsibility to support the communities that are around us, and in return, support us. Probulin is dedicated to making a difference as an organization and influencing change as it relates to diet in America. What is one thing you find consumers want most from a supplement brand? Cost and quality are always paramount to customers. It is for this reason that Probulin focuses on scientifically validated formulations. And, our patented MAKTrek 3-D Delivery System ensures customers can trust what they are taking is working to support their health goals. How can your products/brand change the world? We are firm believers that when you are healthier as a person of mind, body and spirit, you can be a greater contributor to society. Supporting the digestive system not only supports the body, but also supports the mind. When your mind and body are healthy, your spirit is brighter. www.probulin.com
What is your brand’s mission? Redd means “to put in order.” Helping our customers put their health in order is what gets us up in the morning! We help you feel better so you can live better. Founder Dan Chapman grew up working in his parents’ health food store and witnessed firsthand the change in his mom’s health, as well as thousands of their customers, directly resulting from wholesome clean food and quality supplements. That experience shaped his vision and became the basis for Redd Remedies’ commitment to providing natural supplements that will help people put their health in order and achieve life-changing results. What is one thing you find consumers want most from a supplement brand? People want to know that there are humans that care. Redd Remedies is a family-owned company. Everything we do is designed to care for our customers. We strive to be good partners to the retailers that stock our products. We formulate products that work quickly and get the desired results. The development of each formula is overseen by Stacey Littlefield, who holds a Master of Science in Herbal Medicine, to ensure that the herbs and nutrients work with the body to nourish, support and create balance. We have an extensive testing protocol to ensure that our ingredients and finished products are safe, pure and effective. How can your products/brand change the world? One person at a time. Every life has meaning and purpose. Redd Remedies formulas are designed from a holistic perspective to bring the brain and body back into balance. We believe that if a person feels better, they will live a better and more productive life. If we can support someone’s health so they can fulfill the purpose for which they were created, we have not only impacted their life, but their family, their community and the world in which we live. www.reddremedies.com
What is your brand’s mission? Since its inception in 1988, Sabinsa’s mission has been to improve human health and wellness by building upon traditional Ayurvedic knowledge utilizing modern scientific methods. Does your brand have a sustainable supply chain story? Describe. In all that we do, Sabinsa’s goal is to be a responsible and reliable company, and we view dedication to sustainability as a responsibility. More than a decade ahead of the trend, we adopted a direct-to-farmer fair-trade contract cultivation model for herbs, such as the turmeric for our Curcumin C3 Complex®, and coleus for our ForsLean®. This convention allows us to work closely and build trust-based partnerships with more than 6,000 farmers across India, cultivating more than 40,000 acres of medicinal crops. Our providing them with planting materials, training, price guarantees and other ongoing support ensures reliable access to sustainable, high-quality raw materials, free from herbicides, pesticides and GMOs. Our ingredients are certified Halal and Kosher, and are manufactured in USP-GMP, NSF-GMP, FSSC 22000:2005, FDA audited facilities. How can your products/brand change the world? The majority of Sabinsa’s ingredient offerings are standardized extracts of herbs with a demonstrated history of safe and effective use in Ayurveda – an ancient Indian medical system practiced for more than 5,000 years. Our researchers have investigated and confirmed Ayurvedic teachings about the plants used by early physicians utilizing the scientific technology available to us today and have repeatedly shown successes in their ability to address various ailments. New findings, well-designed clinical trials and systematic research reviews about our brands, such as Curcumin C3 Complex®, BioPerine®, Boswellin® and ForsLean®, are brought to light every day confirming that Ayurvedic approaches are truly effective. Given the plight of today’s current health care system, Sabinsa believes that many evidences of the world’s oldest scientifically established practice are a prudent means to a considerably heathier future world. www.sabinsa.com
What is your brand’s mission? Since its inception in 1988, Sabinsa’s mission has been to improve human health and wellness by building upon traditional Ayurvedic knowledge utilizing modern scientific methods. Does your brand have a sustainable supply chain story? Describe. In all that we do, Sabinsa’s goal is to be a responsible and reliable company, and we view dedication to sustainability as a responsibility. More than a decade ahead of the trend, we adopted a direct-to-farmer fair-trade contract cultivation model for herbs, such as the turmeric for our Curcumin C3 Complex®, and coleus for our ForsLean®. This convention allows us to work closely and build trust-based partnerships with more than 6,000 farmers across India, cultivating more than 40,000 acres of medicinal crops. Our providing them with planting materials, training, price guarantees and other ongoing support ensures reliable access to sustainable, high-quality raw materials, free from herbicides, pesticides and GMOs. Our ingredients are certified Halal and Kosher, and are manufactured in USP-GMP, NSF-GMP, FSSC 22000:2005, FDA audited facilities. How can your products/brand change the world? The majority of Sabinsa’s ingredient offerings are standardized extracts of herbs with a demonstrated history of safe and effective use in Ayurveda – an ancient Indian medical system practiced for more than 5,000 years. Our researchers have investigated and confirmed Ayurvedic teachings about the plants used by early physicians utilizing the scientific technology available to us today and have repeatedly shown successes in their ability to address various ailments. New findings, well-designed clinical trials and systematic research reviews about our brands, such as Curcumin C3 Complex®, BioPerine®, Boswellin® and ForsLean®, are brought to light every day confirming that Ayurvedic approaches are truly effective. Given the plight of today’s current health care system, Sabinsa believes that many evidences of the world’s oldest scientifically established practice are a prudent means to a considerably heathier future world. www.sabinsa.com
Sponsored Content
As ever, supplements remain a category of innovation and evolution. It seems as if there is always something new inside our beloved bottle of pills. Since the passage of the landmark DSHEA 25 years ago, the hot new thing continues to change—echinacea and St. John’s wort in the ’90s, coral calcium and omega-3s in the aughts, vitamin D and probiotics here in the teens, and can anyone doubt that hemp-derived CBD is not going anywhere going forward?
Whether driven by nutrition science or an exotic story, nutritional ingredients pave the way for a public keen on keeping themselves healthy—to avoid the Made in the USA conceit that pharma drugs and their nettlesome side effects are in everyone’s future.
A significant shift occurring in the market the last few years is innovations that address pill fatigue. Gummies are not just for kids anymore and occupy a significant amount of shelf space for anyone. Other non-pill formats are blurring the lines between supplements, foods and beverages—drugs, even.
And technologies to boost bioavailability are bringing to the public the ability to get more for less—to get therapeutic doses of nutrients without having to choke down horse pills.
The next great horizon appears to be the promise of personalized nutrition. Thanks to diagnostic testing that’s accessible for all, we can support optimal health tailored specifically to our own personal bodies. The idea of optimizing and increasing our healthspan through natural bioactives is what’s next. And we’re only getting started.
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