Unboxed: 6 supplements to calm consumers down
The "calm" claim is expanding because everybody wants a little peace of mind.
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60 gummies Servings per container: 30 SRP: $44.99 The king of CBD has just released a gummy SKU that blends 10 mg full-spectrum hemp CBD oil in with lemon balm (Melissa officinalis). Lemon balm supports the body’s natural state of calm and restoration. Gummies seem to be the breakthrough delivery format after the proverbial hemp CBD oil in a tincture bottle.
30 vegan liquid phyto-caps Servings per container: 15 SRP: $24.99 Gaia comes at calm from a similar if opposite way compared to Charlotte’s Web. That is, while Charlotte's Web is a hemp-forward brand, Gaia is an herb-first company—but in the case of calm products, they both contain hemp CBD. Gaia's product contains 20 mg cannabinoids per serving in a base of 206 mg organic hemp flower extract. Gaia also uses an always-thoughtful botanical blend, this one with holy basil—what some call “walking meditation in a bottle”—as well as organic English lavender and a proprietary blend of organic skullcap, passionflower, oats and magnolia. This is an acute chill-out formula, so adults can take two capsules twice daily.
60 vegetarian capsules Servings per container: 60 SRP: $23.99 The new Himalaya Hello line includes Peace, Joy and Energy. Peace is for stress relief and contains the Ayurvedic powerhouse trio of ashwagandha, turmeric and saffron, as well as the foundation of Ayurvedic wellness—chyavanprash—a traditional herbal remedy with dozens of botanicals and used as a tonic for a wide variety of nourishing uses.
120 gummies Servings per container: 120 for children 4-12 / 30 for adults SRP: $29.95 Magnesium is the master mineral, a co-factor in as many as 700 different body processes. Chief among these is the ability to relax muscles, and in that way it complements calcium which has the opposite effect on muscles. The original Calm recipe was an effervescent powder. For those desiring a more, well, calm effect, the gummies provide all the magnesium with none of the fizz.
30 vegi-caps Servings per container: 30 SRP: $45.09 This adaptogenic formula includes ashwagandha, eleuthero, schisandra and rhodiola, as well as L-theanine which relaxes sans drowsiness, and cordyceps mushrooms for endurance. All in all, it decreases nervous tension and supports adrenal health, making it especially beneficial for middle-aged women undergoing adrenal fatigue.
4.2 oz / 120 g Servings per container: 40 SRP: $34.90 Lemon balm is the calming ingredient du jour, and Sunwink provides it in an organic powder formulation that is excellent to mix in with water or a morning smoothie. The red powder is mostly derived from hibiscus as well as blueberry, while the functional bioactives, ion addition to Melissa, are ashwagandha and reishi mushrooms. In all, you’ve got a daily de-stress as well as restoration. 2% of sales go to The HAPPY Org, which focuses on youth empowerment in diverse communities in grades 3-6.
4.2 oz / 120 g Servings per container: 40 SRP: $34.90 Lemon balm is the calming ingredient du jour, and Sunwink provides it in an organic powder formulation that is excellent to mix in with water or a morning smoothie. The red powder is mostly derived from hibiscus as well as blueberry, while the functional bioactives, ion addition to Melissa, are ashwagandha and reishi mushrooms. In all, you’ve got a daily de-stress as well as restoration. 2% of sales go to The HAPPY Org, which focuses on youth empowerment in diverse communities in grades 3-6.
The king of calm is Natural Vitality, which launched its magnesium supplement, Calm, more than a decade ago. Other supplement companies are currently taking up the calm mantle, backed by botanicals from lemon balm to CBD to Ayurvedic formulations. Create your own calm set with these six entrants to the category.
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