Unboxed: 5 trendy sleep supplements—and only 1 is a capsule
Sleep supplement sales are soaring. Here are five new entrants to the sleep category, in a range of delivery formats.
![Unboxed: 5 trendy sleep supplements—and only 1 is a capsule Unboxed: 5 trendy sleep supplements—and only 1 is a capsule](https://eu-images.contentstack.com/v3/assets/blt09e5e63517a16184/blt633c32a6aed00720/64ff197d31cdbd11790f2cd4/cover_1.png?width=700&auto=webp&quality=80&disable=upscale)
60 vegetarian capsules Servings per container: 30 SRP: $39.99 This hip new plant-based supplement company has three flagship products, all with hipper-than-thou names. The one to help the body and mind drift off to sleep while optimizing overnight restoration is called Drift. It contains California poppy and hops, which act on the brain’s receptors for the sleep-promoting neurotransmitter GABA, as well as ashwagandha and magnesium. It’s vegan, non-GMO and gluten-free.
10 pieces Servings per container: 10 SRP: $19.99 Delta-8 has taken the hemp world by storm. It’s not technically outlawed as the 2018 farm bill only explicitly outlawed delta-9 THC, as that has long been identified as the cannabinoid responsible for cannabis’ euphoric effects. Some say delta-8 still has effects, and this one seems to put users to sleep pretty well. Delta-8 is currently banned or restricted in 16 states and is under review in five more.
28 gummies Servings per container: 14 SRP: $22.95 One of the hallmark actions of a healthy immune system is to get a good sleep each night. These gummies do double-duty by providing 3 mg melatonin and 50 mg L-theanine (half the amount we’d prefer to see) for sleep, plus an immune boost with a prebiotic and probiotic combination.
13.6 oz Servings per container: 20 SRP: $35.99 It’s Vital Proteins so of course it leads with collagen. But germane to the sleep sector, also included is a raft of ingredients designed to help consumers relax and get ready for sleep—magnesium, GABA, L-theanine, 5-HTP and L-tryptophan—and then mustard seed, which can help reduce the harmful effects of sleep disorders.
6 oz Servings per container: 30 SRP: $21.99 The "Ms" have it with this powder mix for just before bedtime. As in, 200 mg magnesium to chill out the body and mind. Then, a suite of amino acids headlined by L-glycine, which has been found to promote the rapid onset of sleep, improve the quality of sleep and maintain a healthy sleep cycle. It’s finished off with a dab of 0.3 mg melatonin, just enough to top its tank.
6 oz Servings per container: 30 SRP: $21.99 The "Ms" have it with this powder mix for just before bedtime. As in, 200 mg magnesium to chill out the body and mind. Then, a suite of amino acids headlined by L-glycine, which has been found to promote the rapid onset of sleep, improve the quality of sleep and maintain a healthy sleep cycle. It’s finished off with a dab of 0.3 mg melatonin, just enough to top its tank.
There are actually a number of different ways that unsettled sleep can hit a person. Some people have trouble getting to sleep. Some have trouble staying asleep. Some toss and turn in a nagging sort of fitful sleep. Any of the above is problematic—it can make a person drowsy the ensuing day, and it’s definitely unhealthy.
Supplements to help support healthy sleep are booming. Sales growth figures are 14.6% in 2018, 17.4% in 2019, 30.1% in 2020, and are estimated to continue growing at 15.8% in 2021, according to Nutrition Business Journal. Clearly, consumers are yearning for something to help them get a little shut-eye.
Here are five new entrants to the sleep category, in a range of delivery formats.
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