![6 supplements to see at Expo East 2012 6 supplements to see at Expo East 2012](https://eu-images.contentstack.com/v3/assets/blt09e5e63517a16184/bltafc06db067aebac6/64cbf83cdb0bcc7a8de33eaa/NewHopeNetwork_Horizontal_RGB.png?width=700&auto=webp&quality=80&disable=upscale)
With research showing benefits for a myriad of health conditions, omega-3s remain top sellers—but shoppers are confused about options. Responsibly sourced from North Atlantic sand eel, this new product offers omega-3s bound to phospholipids, which may more bioavailable. Krill oil products also boast phospholipids, but have battled sustainability concerns that prompted a Whole Foods Market ban—and sell for about twice the price of PhosphOmega, according to Jarrow. Booth #4820
The latest offering in the high-potency Ultimate Flora line, this formula for kids older than 2 is a natural buy for moms wanting to ward off infection, promote regularity or speed recovery after a stomach bug. Berry-flavored chewable tablets sweetened with tooth-friendly xylitol offer 3 billion live cultures of six kid-friendly bacteria strains and are free of dairy, soy and gluten. Booths #6220, #6318
Called the miracle tree where it grows in India and Africa, Moringa oleifera is a The Dr. Oz Show pick that’s marketed as a natural energy booster. It may also support weight management, thanks partly to its high protein content. It’s very nutrient-dense: A recent ORAC test showed twice the antioxidants as baobab, plus it’s high in several vitamins and minerals.Booth #8305
These packets are great for kids, adults and pregnant women with “pill fatigue,” a growing trend. The entire line is now 100 percent stevia sweetened, with no binders or artificial ingredients. High-quality nutrients include chelated Albion minerals and more D3 than most multis. For some, dissolved nutrients may be easier to absorb. Booth #6030
Barleans just made their very popular fish oil swirl (“with Smoothie taste and texture” as they describe it) better, by upping the potency to a very respectable 1,500 mgs per tablespoon serving. The new Key Lime flavor also tastes great, naturally sweetened with xylitol. Another new offering: Omega Swirl To-Go, shelf-stable, single serving packets that are great for travel or when you’re on the run.Booth #5210
Coromega3’s new Big Squeeze is a hefty 16-ounce, eco-friendly pouch that delivers omega-3s for everyone in the family: 900 mg of DHA and EPA in the 2-teaspoon adult dose. (Children take 1 teaspoon.) Emulsified flavors include Mango Nectar, Lemon Nectar and Tropical Orange Nectar + D. Booth #5329
Coromega3’s new Big Squeeze is a hefty 16-ounce, eco-friendly pouch that delivers omega-3s for everyone in the family: 900 mg of DHA and EPA in the 2-teaspoon adult dose. (Children take 1 teaspoon.) Emulsified flavors include Mango Nectar, Lemon Nectar and Tropical Orange Nectar + D. Booth #5329
Despite a lagging economy, shoppers continue to embrace supplements, along with more nutrient-dense foods. The growth in sales stems partly from a growing appreciation for wellness—and a realization that in today’s world, it’s cheaper to stay healthy and prevent illness than it is to be sick.
But busy Americans do want supplements to be simpler; they want to take fewer pills; and they want great value in high-quality, safe, sustainable products. Here are some standouts to look for at the show.
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