6 notable supplement subscription services
Supplement consumers are getting personalized nutrition delivered to their doorsteps via subscription boxes that are both functional and fashionable.
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What it is: A subscription box service that provides a customized vitamin regimen, determined by a short and easy quiz taken by each subscriber. What you get: Monthly deliveries come with 30 packs, meant to be taken once daily. These can include supplements and herbs, as well as collagen and protein powders or boosters like electrolytes and antioxidant berries. Subscriptions also come with a handy app to remind users to take their vitamins, track health goals and earn rewards. What it costs: Some supplements are as little as $5 per month, but some powders cost over $30 for a monthly supply. It all depends on the products chosen.
What it is: A personalized nutrition and supplement plan determined by an at-home blood test. What you get: A monthly box of supplements, sorted into daily packs, based on the outcome of the blood test. (If the test shows optimal levels of the nutrients Baze tests for, users get a full refund.) What it costs: The Starter Kit, which includes a blood test, a report of current nutrient levels and a month of vitamins, costs $199. After that, customers generally pay between $20 and $40 per month for their supplements. Baze also recommends quarterly retests, priced at $149.
What it is: A custom gummy vitamin subscription for those who don’t want pills. What you get: Personalized daily gummy vitamin packs, delivered monthly; or, 30-gummy pouches to take whenever you need it. What it costs: Custom packs, which include up to five different vitamins, start at $12.99 per month.
What it is: A simple-to-understand multivitamin subscription, formulated for women (adults, seniors and prenatal) and men (adults and senior). What you get: A monthly supply of bioavailable multivitamins with traceable ingredients, designed to fill dietary gaps. What it costs: $30 to $35 per month, with a $10 discount for couples who want to bundle.
What it is: A monthly supplement subscription service with the most products to choose from, and support from certified nutritionists via chat, phone and email seven days a week. What you get: A month’s supply of daily vitamin packs with instructions on when to take them (different nutrients may need to be taken with food, upon waking, with other vitamins, etc.). What it costs: Monthly prices range from $3 for some supplements to $40. It all depends on the products that are chosen.
What it is: A data-rich subscription service that takes into account blood test results, DNA, age and body size and lifestyle. What you get: A custom-made formula made from slow-release microbeads (little tiny pills you can drink with water, or add to food or a smoothie), which the company says allows for maximum absorption and the most accurate dose measurement. What it costs: $80 a month. The DNA test costs $125 and the blood nutrient tests costs $175, but you can use previously collected DNA from places like 23andMe to avoid that charge.
What it is: A data-rich subscription service that takes into account blood test results, DNA, age and body size and lifestyle. What you get: A custom-made formula made from slow-release microbeads (little tiny pills you can drink with water, or add to food or a smoothie), which the company says allows for maximum absorption and the most accurate dose measurement. What it costs: $80 a month. The DNA test costs $125 and the blood nutrient tests costs $175, but you can use previously collected DNA from places like 23andMe to avoid that charge.
Home delivery. What used to be a luxury is now a necessity. Consumers are getting everything delivered right to their doorsteps, from groceries to medicine to entertainment. And supplements are no different. According to Nutrition Business Journal, sales of supplements online will grow by 61.4% in 2020, doubling the 26.5% growth achieved in 2019.
Increasingly on shoppers’ radars are personalized pill packets, which NBJ says grew 88.1% last year alone. It has taken awhile to get here, though. Personalized services tested very low when the New Hope Network NEXT Data and Insights Concept Lab asked consumers about them a few years ago. However, it’s possible consumers are more warm to the idea of mail order supplements now than in 2016, says a NEXT analyst.
Convenience, COVID, trust in customer reviews and confidence in the algorithms that drive these services has increased, so maybe customers are more relaxed about having to wait to receive products by mail and missing out on the face-to-face conversations with health practitioners or knowledgeable retail employees.
Here are some of the top services offering this chic and custom supplement option for a diverse audience.
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