3 ways supplement brands and retailers can communicate trust [infographic]

Nutrition Business Journal and NEXT set out earlier this year to identify how much consumers trust the supplement industry.

The resulting research measured characteristics that impact the trustworthiness of the supplement industry and should inspire brands and retailers to think differently about building consumer trust. This infographic reviews three consumer beliefs and how supplement brands and retailers can address them. Dig in deeper in the May/June issue of Nutrition Business Journal.