Supplement industry news and updates – October 2024

Good news about aging millennials for supplement brands — article

The oldest millennials are now over 40 — and feeling it. Nearly a third consume collagen. One in five is worried about hair loss — twice as many as baby boomers. Learn how millennials’ biohacking habits are opening massive opportunities for brands with these excerpts from the Nutrition Business Journal NBJ Longevity Report 2024.

Why effectively conveying supplement science is just as important as the science — video

Consumer understanding of the research that goes into supplements is key to gaining trust and loyalty, says Murray Clark, D.N.M., founder and president of ChildLife Essentials. Learn about best practices for how to do so in this quick video from Inside the Bottle here.

New to the dietary supplement industry? — education

The SupplySide Fresh Supplements program is a new online program providing educational content plus virtual and in-person networking opportunities for new people — or people in new roles — in the nutrition industry. This new program can provide all the essential information brands and retailers need to make smart business decisions to help avoid costly development, merchandising and regulatory errors. Finally, there’s help for supplement industry newcomers needing fast-track onboarding and community. Learn more here.

What is the impact of GLP-1 meds on the natural products industry? — webinar

Revolutionizing weight management, these drugs have created major upheaval in the market — and health and product consumption. Gain insight from SPINS and leading product experts about how the phenomenon is driving shifts across various categories. Hosted by SPINS. Learn more and register here.

Shoppers in the mood (again) for sexual health supplements — research

After tanking during the pandemic, shoppers’ interest in sexual health supplements is increasing, according to new NBJ research. NBJ predicts sexual health will yet again be a top-growing condition. Growth is estimated to reach 6.7% in 2024, on the way to 7.7% by 2027. Find out what, and who, is fueling it here.

Five ways social media can help advance the supplement industry’s mission — article

A working group at the NBJ Summit recently discussed strategies to leverage social media. Ideas include filling in the gaps by educating influencers, making science-based messaging more accessible, uniting trade associations through a shared consumer education campaign and self-regulating around claims and product promises. Learn more here.

Real news about FTC’s final rule against fake reviews — article

Expect the Federal Trade Commission to aggressively enforce its recently finalized rule targeting fake reviews and testimonials. The rule gives FTC the authority to seek civil penalties of up to $51,744 per violation, not to mention the knock to your brand’s reputation. Find out what you need to know (and do) to comply here.

Mood and brain health amid fastest-growing condition categories — research

Healthy aging tops the list, but cognitive and mental health were the next-fastest growing condition categories in supplements in 2023, according to Nutrition Business Journal’s (NBJ) 2024 Condition Specific Report. NBJ analysts forecast even better growth for 2024. The market for these categories is not only growing, but also appealing across age groups. Get the details here.