Supplement industry news and updates – June 2024

Key takeaways from Vitafoods Europe – article

From a product aimed at simultaneously strengthening libido and hair to an ingredient tailored to PCOS, the market’s focus on women’s health continues to grow globally, according to NBJ Content & Insights Director Bill Giebler, reporting from Geneva. See what else he discovered across the pond that could help your brand get ahead of the crowd. Read more here.

Sustainable packaging report, from SPINS – research

Consumers say they are interested in sustainable living, but there’s a gap between their intentions and actual grocery purchases. Packaging is a key factor in sustainable shopping, but there are many barriers, including cost, proper materials and availability. The grocery industry must find ways to encourage and support more sustainable packaging options to help consumers align their values with their buying habits. Access this free download and discover the latest trends and innovative transforming approaches for grocery packaging.

Consumer trust in supplements grew post-COVID – research

Even after growth stuttered to its slowest-ever rate following record pandemic sales, new NBJ consumer research indicates at least some shoppers are sticking with new supplement habits for the long haul. Twenty-five percent said their faith in supplements is higher than it was pre-pandemic. Find out what else the survey results suggest about future opportunities.

Today’s 3 hottest ingredients and categories – podcast

Fungi and biotics sizzle as statins slide off the throne. What’s the third category driving today’s market? Listen to Natural Products Insider’s Content Director Todd Runestad as he dishes on the latest dynamics in this quick podcast and hear what you need to know to stay ahead of the curve.

U.S. Pharmacopeia’s (USP) new policy supports mandatory product listing – article

Find out why the independent scientific organization wants DSHEA updated with a premarket product listing requirement, mandatory quality specifications and more. The supplement industry’s trade groups are split over mandatory product listing, something FDA is asking Congress to require in its fiscal year 2025 budget request. Read more here.

Channel parity: Natural and specialty retailers better hustle – research

The sales channel picture developing for 2025 puts natural and specialty brick and mortar sales roughly even with both e-commerce and mass market channels, according to the NBJ 2024 Supplement Business Report. Learn how it happened and why it’s critical for brick-and-mortar retailers to up their differentiation game, big time.

‘Marketing science’ fuels proprietary blends – article

“Got no competitive advantage? Make your ingredients a [proprietary] blend!” says Industry Consultant Blake Ebersole to Natural Products Insider Senior Editor Hank Schultz in this examination of the popular strategy to camouflage fairy dusting. Learn more about how proprietary blends shifted from protecting intellectual property to covering up poor-quality or even fraudulent formulas. Read more here.