Supplement industry news and updates – August 2024

The value of purpose: Traditional Medicinals’ Drake Sadler talks about what's changed and what's remained the same over 50 years — article

In this interview, Traditional Medicinals' co-founder Drake Sadler has been leading the company since it was founded in 1974 — longevity that’s rare in any industry. The company has scaled considerably since those early days, but Sadler has never swayed from its original purpose: to educate and raise awareness about the communities that supply Traditional Medicinals herbs. Read more here.

4 phases of fitness, 4 opportunities to target consumers — research

Increasingly sophisticated active nutrition consumers seek different ingredients for pre-, intra- and post-workout goals, according to new SPINS research. See what benefits they seek throughout the exercise cycle, learn about opportunities to deliver them and focus your development and marketing accordingly to push sales ahead of the new product peloton here.

Sen. Durbin reintroduces Dietary Supplement Listing Act — article

Durbin reintroduced a 2024 version of the bill he failed to push through Congress in 2022, claiming FDA cannot effectively regulate or police the market if it does not know the extent of all supplements sold in the U.S. Learn what the bill would require companies to provide, including ingredients and health and structure/function claims here.

Consumers are willing to pay more for clinically proven products — video

Consumers want dietary supplements that work for them and new research shows that they are willing to pay more for those that are clinically proven. In this new video from Inside the Bottle, Radicle Science Co-Founder and Executive Chair Pelin Thorogood addresses the path to gaining and keeping consumer trust –– explaining that properly designed trials and transparent communication and access to efficacy data, for retailers and consumers alike, are critical to supporting industry quality and consumer trust. Watch here.

NBJ releases new Condition Specific Report — research

Mine the latest trove of data on the top 22 conditions driving supplement sales, including sales data from 2019 to 2027, top ingredients and growth tracking. With big-picture analysis on trends and behaviors, the newly-released 2024 NBJ Condition Specific Report explains the “why” behind the data to fuel savvier marketing and development strategies. And if mushrooms are your jam, explore innovations, opportunities and challenges in the exploding mushroom market with the 2024 NBJ Mushroom Market Report.

Funding advice for early-stage CPGs from Hirshberg Entrepreneurship Institute — webinar

“This is as difficult an environment as I’ve seen in 40 years,” Gary Hirshberg, CEO of Hirshberg Entrepreneurship Institute, said during a panel discussion, “How Early-Stage CPGs Should Talk to Investors.” Watch this webinar for advice about who to target and what to say when you meet them, from the legendary founder and panel of experts here.