Supplement industry news and updates – April 2024

New opportunities for tired, sluggish consumers – research

U.S. consumers’ lack of energy and quest for sleep present promising openings for innovative products and positioning as more people realize “coffee in the morning and Ambien at night,” is not the answer, writes Nutrition Business Journal’s Editor-in-Chief Rick Polito. Learn more about what new NBJ research reveals about sleep, energy — and products that holistically address both here.

How are supplements playing into consumer New Year’s resolutions for 2024? – article

The confetti of New Year’s Eve has long settled, but millions of U.S. consumers committed to embarking on personal journeys to better health through New Year’s resolutions. According to a recent YouGov poll, nearly one-third of U.S. adults planned to make resolutions for 2024, with an optimistic 89% believing they will stick to their goals throughout the year. SPINS’ Best Practice Team delved into the data to uncover whether these resolutions are merely talk or if they are backed by substantial evidence. Read on to see if your products or shelf sets are meeting demand here.

10,000 die-hard supplement users reveal favorites and patterns – research

ConsumerLab polled 10,000 consumers, most of whom use four or more different supplements daily, to find their favorite supplements, channels and brands in its annual Survey of Vitamin and Supplement Users. Vitamin D led the pack for the ninth year. Take a look at their other preferences and which products are on the way up — and down. Read more here.

Which gummy was most yummy at Expo West? – video

Natural Products Insider Content Director Todd Runestad and TopGum Gummiceuticals VP of Sales Charlotte Traas tasted gummies from six top brands at Natural Products Expo West. See which they loved most, find out if they lost any dental work and get in on the “Gummy space race: Who will get live probiotics into a gummy first?” Read more here.

Both CRN and NPA challenge New York dietary supplement law – article

Find out why both the Council for Responsible Nutrition and the Natural Products Association filed separate suits against the law restricting minors’ access to certain OTC diet pills or supplements marketed for muscle building or weight loss. Get up to speed on the potential impact the law could have on the industry beyond New York here.

Expo West reveals hot trends for supplement innovators – article

Among the 600 supplement industry exhibitors presenting their products at Natural Products Expo West, four trends emerged primed to move the market in 2024. Ozempic and other GLP-1 drugs’ multifaceted effect on ingredients and products supporting healthy metabolism, gut health and the microbiome was one. Find out what you need to know about it and the other three market-shaping supplement storylines here.

Which ingredients will lead $1 billion mood and mental health category? – NBJ Live

The opportunity has never been greater to answer stressed-out consumers’ call for mood and mental health support, according to the new Nutrition Business Journal Mood and Mental Health Report [https://store.newhope.com/products/mood-and-mental-health-report]. Learn about trends and which ingredients will dominate the market as NBJ Market Research Analyst Erika Craft, Senior Editor Robyn Lawrence and Content and Insights Director Bill Giebler review the new research here.