Inside Organic Newsletter – October

Don’t Miss Inside Organic at SupplySide West!

Don’t miss the informative session Inside Organic: The New Consumer’s Influence on the Organic Supply Chain" on Wednesday, October 30, 2024, 12:45 PM to 2:00 in the FiNA Theater.

Led by Nancy Coulter-Parker from New Hope Network, this session offers an in-depth exploration of how we communicate organic throughout the supply chain—a critical component in ensuring product integrity and consumer trust.

The conversation is shifting from a focus on pesticides to emphasizing the transparency, integrity and sustainability that organic certification embodies across the supply chain. As today’s informed consumers engage more deeply with the organic market, understanding this supply chain becomes essential for success. Discover valuable insights, uncover emerging trends, and learn how to adapt your strategies to connect with brands and consumers effectively.

Don’t miss this opportunity to stay ahead in the evolving organic landscape. Register here!

New Inside Organic 2024 eGuide!

Whether you're looking to enhance your marketing strategy, improve sales or simply want to educate your customers, this informative and inspirational guide is your go-to resource for creating positive change on and off the shelf.

Download today to learn about the transformative power of data-driven, collaborative organic messaging.

Organic Matters!

We won! On October 22, we learned that our 2023 toolkit, “What is Organic?” won the Folio Eddie Award for Custom/Content Marketing. If you missed last year’s toolkit, it’s still worth a read!

NIQ: Highlighting the Growth of Organic Trends

As consumer preferences increasingly favor health-conscious and eco-friendly choices, organic products are experiencing notable growth compared to their non-organic counterparts. The slide below will provide an in-depth look at key insights surrounding organic product attributes and the corresponding sales changes over time—comparing year-over-year growth, as well as shifts from three and four years ago.

A focal point will be the organic price premium, which continues to set organic products apart in the marketplace, demonstrating the value consumers place on quality, sustainability, and transparency. As buyers associate organic products with both personal and planetary health, the organic market shows clear upward momentum. Brands that leverage this movement are not only boosting sales but also cultivating lasting customer loyalty.

Understanding the factors driving organic purchasing behavior is essential for shaping future product development and marketing strategies. Organic trends are transforming the industry landscape, and brands that prioritize these insights will lead the way.

Schedule a free 1:1 consultation to discover how these evolving trends can shape your brand’s future.

Ciranda Leans into Sustainability Commitments

After 30 years of sourcing organic and fair-trade ingredients, the brand has released its first Sustainability Impact Report—it’s a must-read for formulators, manufacturers, brands and more. The report reflects Ciranda’s commitment to continuous improvement and accountability, ensuring meaningful strides toward a sustainable future.

Read more to learn more about Ciranda’s journey as it strives to inspire change and promote well-being for people and the planet.

Driving Organic Innovation: Bright Pharma Caps

Bright Pharma Caps has always been at the cutting edge of supplement innovation. Now, for the first time ever, brands can offer supplements in capsules that uphold the highest standards of organic integrity. The brand’s pullulan capsules are not only fully USDA Organic certified but also provide a vegan alternative to traditional gelatin. This groundbreaking development means that your entire product can now bear the USDA organic seal, ensuring authenticity and purity from inside out.

Watch this short video to see how Bright Pharma's Capsules can elevate your product line and offer unmatched organic integrity.

Save these Dates!

March 5, 2025: The second annual An Organic Night Out: honoring the Year’s Best in Organic will take place at Natural Products Expo West 2025. The event will include an awards show highlighting the leading brands, retailers, scientists and entrepreneurs in the organic space and will benefit The Organic Center and Organic Voices.

November 12: Nominations will open for the organic awards. Awards will be given in the following categories: Best New Organic Food Product; Best New Organic Beverage Product; Best New Organic Non-food Product; Best Organic Messaging (Social Media or PR); Best Organic Supplier; Best Organic Retailer; Most Impactful Organic Research, Result or Finding; Emerging Organic Brand of the Year; and Organic Company of the Year.

Watch OTA.com’s  “programs & events” page for updates.

Inside Organic is designed to bring together companies with USDA-certified organic products from across the supply chain to develop communication and education programs to support organic. Let’s elevate the story of organic together!

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