How DSHEA helped NOW grow from a domestic brand to a global leader - video

In this video, Jim Emme, CEO of NOW Health Group, discusses how the Dietary Supplement Health and Education Act of 1994 (DSHEA) transformed the supplement industry and helped NOW evolve from a brand serving local health food stores to a global leader. Jim emphasizes the importance of consumer education, made possible by DSHEA, but notes there’s still work to be done in educating the public about the safety and regulation of natural products. Watch the interview to learn how NOW continues to focus on quality, consumer trust and expanding its global presence. 

Watch the full documentary, The DSHEA Effect, here. 

Produced by: New Hope Network and Nutrition Business Journal.  
Underwritten by: Ingredion, Country Life, Alkemist Labs, Now Foods and Specialty Nutrition Consulting.