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Build consumer trust in product quality: Communicating ingredient science is key – videoBuild consumer trust in product quality: Communicating ingredient science is key – video
Consumers want supplements that provide strong science with well-documented results in a way that makes sense to them. The result is repeat purchases that are good for both brands and retailers. Hear how to best go about this in a new video from Inside the Bottle and Nutriventia Co-founder Rajat Mittal Shah.
December 3, 2024
8 Min View
Sponsored by Inside the Bottle
Is there a tried-and-true formula for earning dietary supplement consumers’ trust and repeat purchases? A good place to start is choosing brands that imbue scientific rigor into every stage of their product development process and clearly spell out the quality clinical science for customers.
Get advice on the clear benchmarks for brands and more in the newest video from Inside the Bottle, featuring Nutriventia Co-founder Rajat Mittal Shah.
Shah suggests that too much information can be hard to digest — so how can brands reach a middle ground to demystify the science? Why is the gold-standard study format important? Hear the answers to these questions and learn best practices for communicating the science-driven quality behind dietary supplement formulations.
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