Unboxed: 9 new beverages that do more than quench one’s thirst

Explore these dietary supplements that deliver efficacious ingredients in a convenient drinkable format.

Jenna Blumenfeld, Freelancer

October 3, 2024

10 Slides
Unboxed: 9 new beverages that do more than quench one’s thirst

If you’d rather drink your supplements than take a pill, you’re not alone. It seems there is no limit to the meteoric growth that functional supplement powders and beverages have had over the past year. Both young and established supplement brands are creating new, enjoyable ways to deliver powerful ingredients such as adaptogenic herbs, protein, electrolytes and more.

Functional powder drinks in particular have gained significant popularity, with low- or- no-sugar products from brands such as Liquid-IV, Athletic Greens, Bloom Nutrition, LMNT Electrolyte and Recess earning consumer enthusiasm. Strong category growth reflects widespread shopper acceptance of drinkable supplements. According to Technavio, the global functional powder drinks market is estimated to grow $903.7 million by 2028—a CAGR of 8.26%.

In the gallery, discover nine new supplements that are anything but a hard pill to swallow.

About the Author

Jenna Blumenfeld

Freelancer

Jenna Blumenfeld lives in Boulder, Colorado, where she reports on the natural products industry, sustainable agriculture, and all things plant based. 

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