Unboxed: 9 new beverages that do more than quench one’s thirst
Explore these dietary supplements that deliver efficacious ingredients in a convenient drinkable format.
If you’d rather drink your supplements than take a pill, you’re not alone. It seems there is no limit to the meteoric growth that functional supplement powders and beverages have had over the past year. Both young and established supplement brands are creating new, enjoyable ways to deliver powerful ingredients such as adaptogenic herbs, protein, electrolytes and more.
Functional powder drinks in particular have gained significant popularity, with low- or- no-sugar products from brands such as Liquid-IV, Athletic Greens, Bloom Nutrition, LMNT Electrolyte and Recess earning consumer enthusiasm. Strong category growth reflects widespread shopper acceptance of drinkable supplements. According to Technavio, the global functional powder drinks market is estimated to grow $903.7 million by 2028—a CAGR of 8.26%.
In the gallery, discover nine new supplements that are anything but a hard pill to swallow.
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