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Unboxed: 10 natural, jitter-free coffee alternatives
"Coffee" doesn't have to be coffee, does it? Take a look at these alternatives—made with organic mushrooms, adaptogenic herbs or novel ingredients—that won't give consumers the jitters.
11 Slides
We love a good cuppa. But too often, that second mug can turn our wakefulness into anxiousness, our focus into jitters.
It’s easy to overdo it with coffee. Perhaps this is why more coffee alternatives are hitting store shelves (and our Insta feeds) than ever. Made with adaptogenic herbs, roasted ingredients and, in most cases, organic mushrooms, these low- or no-caffeine sips provide concentration and calm.
Related: Sales of mushroom-enhanced functional food and beverages were more than $700 million in 2023, according to Nutrition Business Journal.
Such innovative coffee swaps are driving growth for the relatively new “mushroom coffee” category, which is projected to reach $4.12 billion by 2030, up from $2.71 billion in 2022, according to a recent SNS Insider report.
Click through the gallery to learn about these new category-leading products.
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