The Vitamin Shoppe opens new distribution channel in partnership with LA Fitness

The Vitamin Shoppe, an omni-channel specialty retailer of nutritional products, announced today a partnership with LA Fitness that opens The Vitamin Shoppe locations inside LA Fitness health clubs. Since November, The Vitamin Shoppe has opened nine shops within the LA Fitness chain.

Directly operated by The Vitamin Shoppe and its highly knowledgeable Health Enthusiasts, the approximately 300 square-foot shops have opened in: Union, New Jersey; Huntington Station, New York; Farmingville, New York; Boca Raton, Florida; Tampa, Florida; Lakewood Ranch, Florida; Dunedin, Florida; Palm Harbor, Florida and Lake Mary, Florida.

Catering to the wellness goals and need states of the LA Fitness membership, these in-gym shops serve up sports nutrition products and on-the-go healthy snacks and beverages, as well as a selection of vitamins, minerals, and supplement products. The thoughtfully curated merchandise assortment of over 900 skus is comprised of about 90 leading health and wellness brands, including The Vitamin Shoppe's proprietary brands: BodyTech, BodyTech Elite, True Athlete, plnt and ProBioCare.

Sharon Leite, CEO of The Vitamin Shoppe, commented: "We are thrilled to bring The Vitamin Shoppe experience directly into LA Fitness locations. These shops provide the health-conscious members of LA Fitness easy access to their favorite sports nutrition and supplement products, as well as the exceptional expertise and guidance of our Health Enthusiasts. This initiative represents an innovative new channel of distribution for The Vitamin Shoppe with great potential for growth and we look forward to a productive partnership with LA Fitness."

New customers who initially sign up for The Vitamin Shoppe's Healthy Awards loyalty program in an LA Fitness location will receive a 10% discount on their purchase.

Source: The Vitamin Shoppe