Dropps to unveil new innovative dish collection at Newtopia Now conference – press release

Dropps, the B Corp and pioneering leader in home care innovation, proudly announces a significant expansion starting with retail grocery, including Wegmans stores.. This strategic move underscores Dropps' continuous evolution from a direct-to-consumer brand to a category leader across laundry and dish with a product collection that offers evolved fragrances, newly designed plastic-free paperboard packaging, and USDA Certified Biobased formulations that reinforce the brand's dedication to designing the future of cleaning with products that are effective, efficient and mindful of the planet. Alongside its now broader availability, Dropps will be unveiling a new innovation in the Dishwasher category at the Newtopia Now Conference scheduled for August 26-27th, 2024 in Denver, CO.

For more than 30 years, Dropps has charted a course toward redefining how we clean and has achieved tremendous success online. Dropps has become the fastest and largest growth brand in the dishwasher detergent & laundry detergent pod categories.

“Our vision is deeply rooted in what we call ‘clean clean,’ high-performance formulations made with scientifically-proven ingredients that minimize waste and are designed for you, your home and the world we share. We’re proud to make Dropps more readily available on prominent retail platforms like Wegmans and Walmart.com, helping to satisfy the growing consumer demand for powerful & sustainable cleaning solutions without compromise,” said Dropps CEO, Alastair Dorward.

Dropps' foray into the national retail landscape is accompanied by the introduction of new, advanced biobased product formulations in laundry and dish care with proprietary pod technology that offer the highest concentration on the market. The newest addition to the dishwasher collection will be making its debut at the Newtopia Now Trade Show. Introducing the UltraWash Plus Biobased Power Dishwasher Detergent.

Dropps offers formulations that deliver cutting-edge cleaning power and are USDA Certified Biobased, Leaping Bunny Certified and septic safe. All products are formulated without phosphates, chlorine, phthalates, dyes, preservatives, sulfates, or parabens and are now available in plastic-free paperboard packaging.

Laundry

Dish

Dropps core assortment is now available at Wegmans. Coming soon - look for Dropps Dishwasher Pod collection launching in September at Meijer and Save Mart.

For retailer locations for Dropps, please visit: www.dropps.com/storelocator. Dropps is also available online at Dropps.com, Amazon, Walmart, and Thrive Market.

In addition to retailer expansion, the brand has evolved its leadership team, welcoming former founding CEO of Method products, Alastair Dorward as CEO, alongside Sangita Forth as Chief Marketing Officer and Kelly Gervin as VP of Supply Chain. In addition, Dropps has also added key hires: Patrick Harewood, Senior Director of R&D; Kristine Naylor, Senior Director of Customer Marketing; and Sally Clarke, Creative Director. Dropps is committed to cultivating an inclusive workplace where every individual feels valued, respected, and empowered to realize their utmost potential within the Dropps community.

About Dropps

For over 30 years, Dropps has pioneered a cleaner clean – without compromise. As a B Corp and trusted leader in household cleaning, Dropps delivers cutting-edge cleaning power in revolutionary liquid laundry and powder dish pods that are USDA Certified Biobased, Leaping Bunny Certified, septic safe and made with proprietary enzyme blends.

With a community of more than 300,000 dedicated subscribers, Dropps is committed to a cleaner, more sustainable future. Our mission is to create a ripple of positive change; the more you clean, the more good we do for you, your family, and our planet. Explore more at www.dropps.com and join us at Instagram, Facebook and TikTok.

Media Contact:

Rachael Berry

BCENE Public Relations

919-749-4965

[email protected]