Big flavor, smaller size: Ruby Jewel unveils Minis – press release

PORTLAND, OR – Ruby Jewel, the distinguished pioneer in crafting natural, premium ice cream sandwiches, proudly announces the launch of their latest innovation – the (not-so-mini) Minis. Renowned for their 5.25 oz single-serve sandwiches that are unapologetically indulgent, Ruby Jewel is releasing a scaled-down 2.8 fl oz version that promises the same extraordinary flavor experience in a smaller package.

Maintaining their commitment to providing consumers with exceptional frozen novelties, Ruby Jewel's (not-so-mini) Minis are the perfect fusion of indulgence and convenience. These miniature delights are ideal for those seeking a moment of indulgence throughout the day, doubling as a satisfying snack or dessert.

The new minis will debut in the top two flavors that have won the hearts of ice cream enthusiasts nationwide – The Classic and Lemon Lavender. Each box of minis will contain 3 sandwiches and retail for $7.99-$8.99.

Starting early Spring, 2024, Ruby Jewel's Minis will be available at select retailers, including New Seasons, Gelsons, Huckleberries, New Leaf, Lazy Acres, and Price Chopper. This expansion brings the joy of Ruby Jewel's premium ice cream sandwiches to even more dessert aficionados.

"We're thrilled to introduce the Minis to our loyal customers and new fans alike. Ruby Jewel has always been about delivering exceptional flavors and memorable experiences, and the Minis are the next exciting chapter in our journey," says Kathy Hunter, Director of Sales at Ruby Jewel. 

For media inquiries and additional information, please contact:

Megan Benson

Email: [email protected]

About Ruby Jewel: Founded in 2004 by Lisa Herlinger at the Portland Farmer's Market, Ruby Jewel has become a national sensation in the world of ice cream sandwiches. Known for their commitment to quality and flavor, Ruby Jewel's premium treats can be found in natural and conventional grocery stores, as well as convenience stores, across the United States.