Unboxed: 10 inclusive Black-owned natural beauty brands to stock
Shoppers will obsess over these nontoxic, innovative products created by Black founders to pamper and protect every body.
![Unboxed: 10 inclusive Black-owned natural beauty brands to stock Unboxed: 10 inclusive Black-owned natural beauty brands to stock](https://eu-images.contentstack.com/v3/assets/blt09e5e63517a16184/bltb71f759e4da83b50/64ff1a1d5ff9ea27ec05d366/1_225.png?width=700&auto=webp&quality=80&disable=upscale)
Shea butter is simply one of the best moisturizers in the world—it's high in vitamins A, E, F and K—but not all shea butter products are created equal. Eu'Genia Shea sources its nuts from 7,500 organically trained and sustainably paid pickers, many of them women, and processes its products in-house; this vertical integration points to the product line's premium quality.
The Honey Pot entered the scene with a first-of-its-kind "complete feminine care system" powered by all-natural ingredients including apple cider vinegar, lavender, tea tree oil and coconut oil. Boric acid suppositories have never been so cutely packaged. We're also huge fans of the brand's organic line of pads and tampons.
Want to stock a Black-owned brand with virtually every buzzword consumers love? In 2010, Aisha Besson of Chloe + Chad began making small-batch, vegan, organic and all-natural soaps, balms and body butters for her sister, who was diagnosed with breast cancer on two separate occasions, and her son, who suffers from eczema. The brand has grown quickly since then, driven by a growing consumer awareness of the dangers many personal care ingredients pose. The brand's unscented options are a huge win for scent-sensitive individuals.
Qhemet Biologics targets ultra-dry and ultra-curly locks with this Ayurveda-inspired blend of olive and castor oils with amla, brahmi and African aloe. The eco-friendly brand boasts a roster of moisturizing hair products that are free from mineral oil, parabens, silicones, SLS and pthalates. It's also one of the first natural hair care companies to feature MSM, which is beneficial for hair growth and strength.
Stuck between wash days? Sienna Naturals has consumers covered. This primer and conditioning spray is perfect for all textures but is especially helpful for protective hairstyles, relaxed or color-treated hair and twist outs. Trendy baobob and green pea proteins supercharge follicle strength and elasticity to reduce cuticle damage.
Golde's Gen Z-friendly packaging and superfood ethos has helped it gain a loyal following since it was launched in 2016. Marketed as a "green smoothie for your skin," the brand's bestselling powder-to-gel chlorophyll mask both calms skin and detoxifies to support a clearer complexion.
This deliciously textured, fast-absorbing gel serum contains CBD, collagen, vitamin C, AHAs and BHAs (and more) to blur pores and smooth the skin's surface. The majority of ingredients in this product are certified organic—a definite draw for health-conscious shoppers. Undefined Beauty spotlights CBD and adaptogens in its personal care products; if that doesn't entice your beauty shoppers, literally nothing will.
Pholk Beauty identifies itself as "soul food for the skin," and this rich, youth-boosting serum is one of several in the brand's lineup that foster a supple and youthful complexion. The company also offers an array of nutrient-packed face masks in the form of powder to retain their potency.
A USDA Organic supplement for healthier hair, skin and nails? Yes, please! All the usual inner-glow-producing suspects are here (think biotin, Q10 and rosehip), plus extracts from broccoli, artichoke leaf, blueberry and green tea. The packaging is also awesome for its apothecary vibe.
Itiba's roots are in the healing powers of Caribbean plants and botanicals, and its products are handcrafted on St. Croix, U.S Virgin Islands. Notably, the brand's body exfoliating products are made out of cornmeal instead of the usual brown sugar, making them far more suitable for children and those with sensitive skin. We love Itiba's unique fragrances, like that of its Crucian Spice line with hints of nutmeg, clove and rosewood, which offer familiar-yet-exotic scents.
Itiba's roots are in the healing powers of Caribbean plants and botanicals, and its products are handcrafted on St. Croix, U.S Virgin Islands. Notably, the brand's body exfoliating products are made out of cornmeal instead of the usual brown sugar, making them far more suitable for children and those with sensitive skin. We love Itiba's unique fragrances, like that of its Crucian Spice line with hints of nutmeg, clove and rosewood, which offer familiar-yet-exotic scents.
In response to a beauty industry that still overwhelmingly caters to consumers with lighter skin tones and straighter hair, Black entrepreneurs are using time-tested ingredients and innovative formulas to meet the unique needs of their community (one that is on track to spend $1.5 trillion in 2021, according to Essence).
And their buying packs even more power. A Nielsen report from 2019 digs into the ripple effects of Black consumer spending—what Black shoppers buy influences how other demographics spend their dollars across the board. An earlier Nielsen report also found that Black shoppers spend nine times more than their non-Black counterparts on hair and beauty products.
As the United States as a whole becomes more multicultural and less predominantly white, finding beauty brands suitable for the new population is a must for natural retailers. Many companies already realize this: Luxury retailers have intensified their focus on Black-owned beauty brands since the Black Lives Matter protests last year, and big-box beauty retailer Sephora recently pledged to double its assortment of Black-owned brands by the end of 2021.
With revenue at stake and no time to waste, here are 10 outstanding Black-owned natural beauty brands to stock that will drive customer loyalty and help shoppers of all races feel welcomed at your store.
Read more about:
UnboxedAbout the Author(s)
You May Also Like