February 19, 2014
![Expo West 2014 pre-show editor's picks: Beauty Expo West 2014 pre-show editor's picks: Beauty](https://eu-images.contentstack.com/v3/assets/blt09e5e63517a16184/bltafc06db067aebac6/64cbf83cdb0bcc7a8de33eaa/NewHopeNetwork_Horizontal_RGB.png?width=700&auto=webp&quality=80&disable=upscale)
Convenient natural skin care that’s awesome for travel, too? A must stock. Blûm’s line of certified organic towelettes are a one-stop shop, making removing makeup, cleansing skin and balancing PH a breeze for people with various skin types (aging, dry, combination and more). Booth 5726
This classic natural brand is branching out with new facial skin care formulas packed with its sustainably sourced organic oils, including argan, baobab and tamanu, Each SKU is formulated for use at a certain time of day (or night) to promote optimal skin and mind health. Booth 3734
Part of a new line of clinically proven skin care, this cleanser is formulated to be safe and effective for the most sensitive of skin thanks to a blend of pure, plant-based ingredients and the company’s “no” to harsh synthetics philosophy. Beautiful, simple packaging will pop on shelves, too. Booth 1716
A first for Pacifica and a welcomed addition to the natural makeup category, these waterproof and vegan eyeliners are made with nourishing jojoba, shea butter and vitamin C, in addition to natural colorants—so they protect lids while enhancing eyes. Booth 3426
A first for Pacifica and a welcomed addition to the natural makeup category, these waterproof and vegan eyeliners are made with nourishing jojoba, shea butter and vitamin C, in addition to natural colorants—so they protect lids while enhancing eyes. Booth 3426
Growing awareness about the health and environmental impacts associated with synthetic ingredients combined with continued innovation around plant-based ingredients make for an environment ripe with potential in natural beauty. These four brands have risen to the top with their use of organic, plant-based and naturally nourishing ingredients to infuse their products with a bevy of benefits.
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