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![By the numbers: Modern-day wellness infographic By the numbers: Modern-day wellness infographic](https://eu-images.contentstack.com/v3/assets/blt09e5e63517a16184/blt032bc2dd1a158f72/64d7177c855a8bc8c2152c9c/crowd-btn-getty-promopng.png?width=1280&auto=webp&quality=95&format=jpg&disable=upscale)
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The Ogilvy Wellness Gap study, released in October 2020, found that consumers are increasingly spending money with brands that offer "activities, choices and lifestyles that lead to a state of holistic health and wellbeing." While wellness is often part of a natural products retailer's mission, the economics behind wellness might surprise you.
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