The regenerative future: Brands who learn, lead

In this dynamic session, Kiss the Ground Co-Founder Finian Makepeace sits down with natural products industry leaders to discuss why education and storytelling are key to promoting regenerative agriculture. Watch it here.

Adrienne Smith, Director of Content

September 25, 2024

32 Min View

People across the natural and organic products industry encounter the word “regenerative” constantly. But relatively few of them possess a strong understanding of what, exactly, makes a farm regenerative, said Kiss the Ground Co-Founder Finian Makepeace.

This is why regenerative education and storytelling leader Kiss the Ground is committed to helping brands of all sizes connect and dive deeper into the soil health and regenerative agriculture movement for the past decade.

Ryan Zinn from Dr. Bronner's at Newtopia Now

Join Kiss the Ground’s Co-Founder Finian Makepeace for a dynamic and engaging ambassador talk followed by a conversation with Kristie Romano Cerutti, the VP of retail marketing and ESG impact at Ancient Nutrition; Ryan Zinn, the regenerative projects manager at Dr. Bronner's; and Carolyn Gahn, the senior director of mission and advocacy at Applegate Farms. Together, these key business leaders delved into how and why brands can step up to lead in the regenerative agriculture movement.

Watch the video of this session, “The Regenerative Future: Brands Who Learn, Lead,’” recorded at New Hope Network’s Newtopia Now trade show on Aug. 26, 2024, in Denver, Colorado. The next Newtopia Now is scheduled for Aug. 20-22, 2025, also in Denver.

Read more about:

Regenerative Organic

About the Author

Adrienne Smith

Adrienne Smith

Director of Content, New Hope Network

Adrienne Smith is the director of content for newhope.com and the editor-in-chief of Natural Foods Merchandiser magazine where she helps ideate and produce content for natural products retailers, brands and entrepreneurs. She also runs the NEXTY Awards, an annual program held in conjunction with Natural Products Expo West that recognizes emerging and established natural CPG brands for their innovation, inspiration and integrity.

Before coming to New Hope Network, Adrienne spent two decades writing about food and beverage products and trends for the Spanish Ministry of Foreign Trade in Madrid, Spain, as well as for publications including the International Herald Tribune/New York Times and El País. A former restaurant owner, chef and sommelier, Adrienne is passionate about food in all its forms.

See more from Adrienne Smith

You May Also Like