How natural products retailers can build a conscious beauty collection

Four conscious beauty experts discuss strategies for retailers who want to build or expand their health and beauty selection to meet consumers’ expectations. Watch their discussion here.

Victoria A.F. Camron, Digital content specialist

October 1, 2024

34 Min View

As clean beauty becomes increasingly prevalent across all retail channels, buyers, category managers and store owners require actionable strategies for building out a competitive HBA set and growing their bottom line.

From developing the right store standards and innovative education initiatives to understanding growth categories and areas of opportunity, retail experts will share how to transform your health and beauty strategy in all the right ways.

This presentation covers Marketing & Merchandising Synergy; Influencer, Retailer and Brand Collaborations; Impact of Influencer Marketing; Keeping up with Evolving Consumer Expectations; and Influencing Conscious Beauty Purchasing. Sharing their expertise on these topics are these panelists:

Catie Wiggy, CEO, Creative Beauty Collective.
Andrew Vrbas, co-founder and CEO, Pacha Soap Co.
Jen Coccaro, vice president, Whole Body, Whole Foods.
Cassandra McClure, influencer, The Clean Living Show.

Watch the video of this session, “Conscious Beauty's Glow Up: Merchandising for Values & Results-Driven Shoppers,” recorded at New Hope Network’s Newtopia Now trade show on Aug. 26, 2024, in Denver, Colorado. The next Newtopia Now is scheduled for Aug. 20-22, 2025, also in Denver.

Read more about:

Innovation Natural Product Trends

About the Author

Victoria A.F. Camron

Victoria A.F. Camron

Digital content specialist, New Hope Network

Victoria A.F. Camron was a freelance writer and editor contracted with New Hope Network from 2015 until April 2022, when she was hired as New Hope Network's digital content specialist—otherwise known as the web editor.

As she continues the work she has done for years—covering the natural products industry for NewHope.com and Natural Foods Merchandiser; writing up earnings calls and other corporate news; and curating roundups of trends and information for the website—she is thrilled to be an official part of the New Hope team. (She doesn't mind having paid holidays and vacations again, though!) Victoria also compiled and edited newsletters, and served as interim content director for Delicious Living in 2016.

Before working as a freelancer, she spent 17 years in community newspapers in Longmont, Colorado, and St. Charles and Wheaton, Illinois. Victoria is a Colorado native and a graduate of Metropolitan State College of Denver.

See more from Victoria A.F. Camron

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