Blending tradition and innovation: redefining South Asian flavors in the CPG food space

Watch this Stoop Talk interview with Arya to learn how the brand is stretching the bounds of what a heritage product can do.

Grace Burleson, Content Marketing Coordinator

August 26, 2024

Live from Newtopia Now in Denver, CO! Stoop Talk host Andrea Donsky sits down with Victoria Ho from Arya, a heritage brand that celebrates Roti, a South Asian staple food that is breaking into the mainstream.

In this exclusive interview, Victoria shares how Arya:

Incorporates innovation into the brand
Makes heritage products more accessible
Maintains beautiful, traditional techniques that allow the product to fit into everyday life
Creates flavors that excite customers new and old

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About the Author

Grace Burleson

Content Marketing Coordinator, New Hope Network

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