10 personal care brands take the spotlight in Glow pitch at Newtopia Now

More than ever, consumers are seeking out cleaner, sustainable beauty and wellness products.

These “little luxuries” need to be effective and fit into consumers’ budgets, Carlotta Mast, senior vice president at New Hope Network, posted on LinkedIn.

That makes the category ripe for disruption, poised to explode.

Ten mission-driven wellness and beauty brands will pitch their products and vision at the first

Conscious Beauty Pitch, presented by Giannuzzi Lewendo, at 3 p.m. Tuesday on the Glow Stage at Newtopia Now.

The competing brands, chosen by the New Hope content team, are Bejou, Caire Beauty, Daybird, NNABI, Pure Mitti, SeaBar, Shea Radiance, Spinster Sisters, Tiara Bliss and True Moringa.

Each brand has five minutes to pitch and five minutes to answer judges’ questions. Five beauty and natural products experts are judging the event:

The winner will receive $10,000, a retail showcase package, complimentary MarketReady Insights consultation, a free nomination for the 2025 NEXTY Awards and more.

Here’s a look at the 10 brands that will be competing. All brands are exhibiting in the Glow neighborhood unless otherwise noted.

Newtopia Now, New Hope Network's new trade show, is set for Aug. 25-28 at the Colorado Convention Center in Denver, Colorado. For more information and to register, visit the Newtopia Now website.