TGIF: More to see and do Friday at Natural Products Expo West

Looks like Friday will be a decent spring day in Anaheim, but don’t get too distracted by the weather. OK, maybe you can schedule some meetings outside, Still, Jay Shetty’s keynote address, the sessions on upcycling and the circular economy, and Nutrition Capital Network’s Pitch Slam will draw you back inside.

One Friday afternoon session has been canceled: “What Is A2/A2 Organic Milk & Why Is It Important to Your Consumers?” was scheduled for 1:15 p.m. PDT in Grand Ballroom E at the Marriott.

Click on the title of each event to learn more or to watch it live (when available) on the Expo West website. All time are in Pacific Daylight Time.

To see the complete schedule, visit the Expo West agenda.

Movement and Breathwork with Laird Hamilton, 7:30-9 a.m., Grand Plaza. Sponsored by Laird Superfood.

Keynote: Jay Shetty, Livestreamed, 9-10 a.m., Marquis Ballroom Center, Marriott.

How Lonza and Juice Plus+ Unlocked Market Growth through Innovation, 9:30-10:30 a.m., Platinum Ballroom 1-2, Marriott. Presented by Lonza.

The Scientific & Practical Benefits of Mushrooms with mycologist and author Christopher Hobbs, 9:30-10:30 a.m., Platinum Ballroom 5, Marriott. Presented by Herb Pharm.

NCN Investor Kickoff & All-Star Pitch Showcase, 10 a.m.-12 p.m., Grand Ballroom F, Marriott.

The State of Plant Based, 10-10:45 a.m., Grand Ballroom E, Marriott.

Tapping into the Upcycling Trend: Consumer Impacts and Insights, 11 a.m.-12 p.m., Platinum Ballroom 3-4, Marriott. Presented by Chinova Bioworks.

The State of Alternative Proteins, 11-11:45 a.m., Grand Ballroom E, Marriott.

Towards a Circular Economy: Innovations in Reducing Plastic Footprint and Achieving Plastic Neutrality, 11:30 a.m.-12:30 p.m., Platinum Ballroom 1-2, Marriott. Presented by 4Ocean.

Mindful Revolution: Trends in Adult Non-Alcoholic Beverages, 12:15-1 p.m., Grand Ballroom E, Marriott.

A Journey from Afghanistan to Erewhon: How Ethical Supply Chains Sustain Communities, 12:30-1:15 p.m., Grand Ballroom F, Marriott.

Nourishing Success: Building a Brand with Intention with Lara Merriken, founder of LÄRABAR, 1:30-2:30 p.m., Platinum Ballroom 1-2, Marriott. Presented by General Mills.

Remineralizing the World: Understanding where minerals and micronutrients fit in consumer health and wellness needs, 2-3:30 p.m., Platinum Ballroom 5, Marriott. Hosted by Trace.

America's Frenemy: Sugar Addiction & Sweet Solutions, 2:15-3 p.m., Grand Ballroom E, Marriott.

Film Screening & Discussion: Common Ground, 4-6:30 p.m., Grand Ballroom E, Marriott.

Evenings on the Plaza: Grace Potter performs, 6-8 p.m., Grand Plaza. Sponsored by Walker’s.