February 26, 2019
![Natural Products Expo West trend preview: Nutritious grab-and-go beverages Natural Products Expo West trend preview: Nutritious grab-and-go beverages](https://eu-images.contentstack.com/v3/assets/blt09e5e63517a16184/blt52ec9a2bfbeb6e65/64ff1c88df1d8f647056660e/trend-preview-beverages-ew19.png?width=700&auto=webp&quality=80&disable=upscale)
Modern athletes are increasingly choosing naturally flavored lower-sugar beverages to hydrate after intense workouts, and Nooma fits squarely into this distinction. Made with USDA Organic coconut water, stevia leaf and watermelon and lime flavors, this drink contains potassium, calcium and sodium—important electrolytes that replenish and revive. You gotta love the Tetra Pak bottle, too. SRP: $1.99-$2.49; Booth 9204 Macro force: The world is fat
USDA Organic fruit juices and bright yerba mate make a divine pair! New brand Clean Cause blends cane sugar with erythritol and stevia to lower the sugar content to a reasonable 8 grams per serving. This Austin, Texas-based brand was founded with mission in mind: The company donates 50 percent of its profits to support individuals in recovery from alcohol and drug addiction. SRP: $2.79; Booth H830 Macro force: Inventive business models
Switchel, the classic apple cider vinegar-based beverage popular with farmers living in the 1700s, is reinvigorated with USDA Organic tasty ingredients such as wildflower honey, ginger puree, lavender extract, lemon juice and carbonated water for a touch of fizziness. We especially love the subtle tanginess of this yummy, consciously sourced drink. SRP: $3.99; Booth N1340 Macro force: Ancient wisdom
Designed not as an energizing functional beverage but a performance drink designed to promote productivity and focus, this herb-containing product features carbonated water, a flurry of juice concentrates from white grapes, blueberries and ginger and an efficacious adaptogenic blend of panax ginseng, rhodiola root, schisandra berry and astralagus root to help you power through your day. SRP: $2.99; Booth H431 Macro force: Modern conditions
Inside each 12-ounce can of Bos you’ll find a beautiful blend of USDA Organic ingredients such as white peach, elderflower and rooibos extract sourced from the Cederberg Mountains outside Cape Town in South Africa—the only place on the planet where rooibos grows natively. A zero-calorie beverage, we love how Bos is a staunchly caffeine-free brand, and how the company plants and maintains a tree for every 2,000 cans of Bos sold. SRP: $1.99; Booth N1939 Macro force: Building tomorrow's brands
Lumen taps into the healthfulness of regeneratively grown hemp not by extracting it into an oil, but by juicing the whole plant into bright green, nutrient-dense liquid. Organic ingredients such as ashwagandha, moringa, ginger, spirulina and coconut water further boost the restorative properties of this beautiful wellness shot. SRP: $5.99; Booth 163 Macro force: Agricultural commitments
Lumen taps into the healthfulness of regeneratively grown hemp not by extracting it into an oil, but by juicing the whole plant into bright green, nutrient-dense liquid. Organic ingredients such as ashwagandha, moringa, ginger, spirulina and coconut water further boost the restorative properties of this beautiful wellness shot. SRP: $5.99; Booth 163 Macro force: Agricultural commitments
With their ready-to-drink packaging and relatively low price point, beverages—such as these functional and low-sugar options—spark impulse purchasing and encourage experimentation.
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