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Natural Products Expo East 2021 Trends Preview: Beverages

Offer up something new on shelf with these highlighted product launches and trends you'll find on the Natural Products Expo East 2021 show floor.

Adrienne Smith, Director of Content

August 16, 2021

9 Slides
Natural Products Expo East 2021 Trends Preview: Beverages

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Innovation is alive and well in the natural products industry, with brands digging deep to meet the times and reflect the values today's consumers are rallying around. 

Beverages continue to pioneer innovation with botanical ingredients, functional add-ins and little-to-no sugar, standing out among seltzers and other RTD iterations. Coffee brands are also embracing innovative formats and offering consumers added health-promoting benefits. And USDA Organic products rule.

Click through the gallery to see some exhibitor picks that embody the future of natural beverages.

 

About the Author

Adrienne Smith

Director of Content, New Hope Network

Adrienne Smith is the director of content for newhope.com and the editor-in-chief of Natural Foods Merchandiser magazine where she helps ideate and produce content for natural products retailers, brands and entrepreneurs. She also runs the NEXTY Awards, an annual program held in conjunction with Natural Products Expo West that recognizes emerging and established natural CPG brands for their innovation, inspiration and integrity.

Before coming to New Hope Network, Adrienne spent two decades writing about food and beverage products and trends for the Spanish Ministry of Foreign Trade in Madrid, Spain, as well as for publications including the International Herald Tribune/New York Times and El País. A former restaurant owner, chef and sommelier, Adrienne is passionate about food in all its forms.

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