How do New Hope editors choose NEXTY Awards nominees?

Innovation: The product or company shows truly creative thinking and execution (not a “me too” approach); uses a newly discovered or rediscovered ingredient, flavor profile, technique, or process; fills a legitimate (though perhaps not yet recognized) natural products market need or niche; and/or is predicted to have longer-term impact in the industry.

Inspiration: The product or company adheres to an unusual or new mission targeting an issue or problem not yet widely addressed; its message/mission is clearly communicated, focused and effective, with real, wide-reaching potential or already proven positive social or environmental impact.

Integrity: The product or company takes a creative, next-gen approach to clean ingredient(s), sustainability, transparency, traceability, and safety/security.